HomeMy WebLinkAbout4-9-13CITY OF ARCADIA
Modification Committee
Regular Meeting Agenda
April 9, 2013, 7:45 a.m.
City Council Chambers Conference Room, 240 W. Huntington Drive, Arcadia
Pursuant to the Americans with Disabilities Act, persons with a disability who require a disabliky related modification or accommodation
In order to participate in a meeting, Including auxiliary aids or services, may request such modification or accommodation from Planning
Services at 626- 574 -5423. Notification 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure
accessibility to the meeting.
CALL TO ORDER
ROLL CALL:
Ching Chiao, Chairman
Dominic Lazzaretto, Committee Member
Jason Kruckeberg, Committee Member
1. PUBLIC HEARINGS
You are hereby advised that should you desire to legally challenge in court any action taken by
the Modification Committee regarding any Public Hearing item, you may be limited to raising only
those issues and objections you or someone else raised at the public hearing or in written
correspondence delivered to the Modification Committee at, or prior to, the public hearing.
a. Modification Application No. MC 13 -06 and Sian Architectural Design
Review No. SADR 13-08
11 W. Huntinaton Drive
Applicant: Sonny Mediana
The applicant is ,requesting the following approvals to an existing coffee shop (d.b.a.
TAZA):
a. Design review approval of a 99.3 square -foot mural sign at the southeast comer of the
commerdal building at this property (south and east walls);
b. A Modification to allow the portion of the 99.3 square -foot mural sign on the east wall
of the building to exceed the maximum permitted sign area on this wall; 52 square -feet
in lieu of 38 square -feet allowed;
c. Design review approval of a 3.3 square -foot blade sign mounted -.on the south wall of
the building; and
d. Design review approval of an existing 24 square -foot mural painted on the inside wall
of an attached covered patio.
Recommendation: Conditional Approval
There is a five working day appeal period. Appeals are to be filed by 5:30 p.m. on
Tuesday, April 16, 2013.
PUBLIC COMMENTS (5 minute time limit per person)
Each speaker is limited to five (5) minutes per person, unless waived by the Modification
Committee. Under the Brown Act, the Members are prohibited from discussing or taking action
on any items not listed on the posted agenda.
ADJOURNMENT
The Modification Committee will adjoum this meeting to April 23, 2013, at 7:45 a.m. in the Council
Chambers Conference Room, 240 W. Huntington Drive, Arcadia.
Any writings or documents provided to a majority of the Modification Committee regarding any item on this agenda will
be made available for public inspection in the City Clerk's office located at 240 W. Huntington Drive, Arcadia, California,
during normal business hours.
STAFF REPORT
Development Services Department
DATE: April 9, 2013
TO: Honorable Chairman and Modification Committee
FROM: Lisa L. Flores, Senior Planner
By: Tim Schwehr, Associate Planner
SUBJECT: THE APPLICANT IS REQUESTING THE FOLLOWING APPROVALS TO
AN EXISTING COFFEE SHOP AT 11 W. HUNTINGTON DRIVE (D.B.A.
TAZA.):
A. DESIGN REVIEW APPROVAL OF A 99.3 SQUARE -FOOT MURAL
SIGN AT THE SOUTHEAST CORNER OF THE COMMERCIAL
BUILDING AT THIS PROPERTY (SOUTH AND EAST WALLS);
B. A MODIFICATION TO ALLOW THE PORTION OF THE 99.3
SQUARE -FOOT MURAL SIGN ON THE EAST WALL OF THE
BUILDING TO EXCEED THE MAXIMUM PERMITTED SIGN AREA
ON THIS WALL; 52 SQUARE -FEET IN LIEU OF 36 SQUARE -FEET
ALLOWED;
C. DESIGN REVIEW APPROVAL OF A 3.3 SQUARE -FOOT BLADE
SIGN MOUNTED ON THE SOUTH WALL OF THE BUILDING; AND
D. DESIGN REVIEW APPROVAL OF AN EXISTING 24 SQUARE -FOOT
MURAL PAINTED ON THE INSIDE WALL OF AN ATTACHED
COVERED PATIO.
Recommendation: Conditional Approval
BACKGROUND & DISCUSSION
The subject property is zoned CBD (Central Business District) with a Downtown
Overlay, and is developed with a 900 square -foot commercial building and an attached
covered patio that was formerly a carport. TAZA Coffee (coffee shop) began operating
at this location in June 2012. The coffee shop shares a parking lot with a donut shop
and a restaurant.
TAZA currently has a portable A -frame sign displayed on the public sidewalk during
business hours, and a temporary banner that is displayed on the east wall of the
building. The portable sign was approved by the Development Services Department in
November 2012. The temporary banner has exceeded the maximum 60 days allowed
Modification Application No. MC 13 -06 & SADR 13 -08
April 9, 2013
Page 2 of 3
per calendar year, and will be required to be removed following the outcome of this
hearing. A 24 square -foot mural is painted on one of the walls of the covered patio, and
is considered wall signage. Approval of this mural sign is included as part of the
applicant's request.
The applicant proposes a new mural sign at the southeast corner of the building, on the
south and east building walls. The mural consists of the business name "TAZA. ",
business slogan "A Social Coffee House. ", and an image of a person. The dimensions
and area of the various parts of the mural are indicated in the "Sign Area & Dimensions
Table" attached to this report. The total area of the mural is 99.3 square -feet, with 52.0
square -feet of the mural on the east wall and 47.3 square -feet of the mural on the south
wall. Murals are considered wall signs, and subject to a size limitation of 2 square -feet
of sign area per linear foot of wall. This calculates to a maximum sign area of 90
square -feet for the south wall and 36 square -feet for the east wall. The mural complies
with the maximum sign area allowed on the south wall of the building, but exceeds the
maximum area allowed on the east wall; 52 square -feet proposed in lieu of 36 square -
feet allowed for an 18 -foot long wall. A Modification to exceed the maximum allowed
wall area on the east wall is proposed. The mural is also subject to design review
approval.
In addition to the mural, the applicant proposes a 3.3 square -foot blade sign at the south
wall of the building near the front entrance of the coffee shop. This sign complies with
all zoning code requirements, subject to a condition that a minimum 8' -0" height
clearance is provided as measured from the sidewalk. As stated previously, a 24
square -foot mural has been painted on one of the inside walls of the attached covered
patio. This mural complies with all zoning code requirements, but is subject to design
review approval.
It is staffs opinion that the Modification request would make an appropriate
improvement to the property. The proposed mural is a hybrid of signage and public art,
and as such consideration should be given to allowing a larger area than permitted for
typical wall signs. The design of the mural is consistent with the goals and policies in
the City's General Plan, anti will enhance the view from the public realm and downtown
area. As a condition of approval, it is recommended that the existing address numbers
on the building be relocated above the front entrance, front windows, or covered patio to
remain readily visible to emergency services. The design of the small mural in the patio
area is an interesting addition to the building, more public art than signage, and is only
visible to patrons of the coffee shop and passing pedestrians. The small blade sign is
artfully designed, small in size, and fits appropriately into the existing building facade.
PUBLIC COMMENTS
Public notice of this item was mailed on March 29, 2013 to the owners and tenants of
those properties within 100 -feet of the subject site.
Modification Application No. MC 13 -06 & SADR 13 -08
April 9, 2013
Page 3 of 3
RECOMMENDATION
It is recommended that the Modification Committee approve Modification No. MC 13 -06
& Sign Architectural Design Review No. SADR 13 -08, subject to the following
conditions:
1. The blade sign shall have a minimum 8' -0" height clearance above the sidewalk.
2. The existing address numbers shall be relocated to the wall above the front
entrance, front windows, or covered patio.
Approved:
Lisa L. Fl
Senior Planner
Attachments: Aerial Photo with Zoning Information
Sign Area & Dimensions Table
Sign Proposal & Photo of Existing Mural Sign
Photos of Subject Property & Neighboring Properties
100 -foot Radius Map
11 W. Huntington Drive
MC 13 -06 & SADR 13 -08
SIGN AREA & DIMENSIONS TABLE
Mural Sign Area Calculation
Dimensions Area
TAZA. 18.6' x 4.5' 83.7 square -feet
A social coffee house 6.75' x 1.5' 10.1 square -feet
Image of person 5.5' x 1.0' 5.5 square -feet
Total: 99.3 square -feet
East Wall Area Calculation
Dimensions Area
ZA.
A social coffee house
9.3' x 4.5'
6.75' x 1.5'
41.9 square -feet
10.1 square -feet
Total: 52.0 square -feet
#."
t,4 1 tti
'5214cAlki 111
SUBJECT PROPERTY- EXISTING FRONT FACADE
SUBJECT PROPERTY - EAST WALL
SUBJECT PROPERTY -SOUTH WALL
SUBJECT PROPERTY - COVERED PATIO
PERMITTED PORTABLE SIGN
SUBJECT PROPERTY - REAR OF BUILDING
ADJACENT BUSINESS
ADJACENT BUSINESS
0
0
z
z
0
N SANTA ANA AVE
o
cay"!
CD l
Z 2
= z
w w
311V 'x+11 NV V1
0
N SANTA A AN NA AVE (9 S BABA AN I1
(oci t iu
F7777,
674/.17/
Ke/7/10
7,0-or A04
joz/z/A
14W/All
0