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HomeMy WebLinkAboutItem 3i - New Specification of Media Communications Specialist�� i GPLIFOR�,t9'y� f Auyu]I ,1903 Community of m STAFF REPORT Administrative Services Department DATE: September 16, 2014 TO: Honorable Mayor and City Council FROM: Hue C. Quach, Administrative Services Director By: Jeannette Flores, Human Resources Administrator SUBJECT: NEW CLASSIFICATION SPECIFICATION FOR MEDIA COMMUNICATIONS SPECIALIST (PART -TIME) Recommendation: Approve SUMMARY In an effort to provide the Police Department with greater visibility and community engagement, it is recommended that the City Council approve the new classification specification for Media Communications Specialist (Part- Time). The proposed classification was approved by the Human Resources Commission on August 14, 2014. DISCUSSION To improve operational efficiency and create wider community outreach, the Police Department is proposing the creation of a new job classification of Media Communications Specialist. With the constant technological advances and the increased popularity of social media, it is essential that the Police Department develop a position that specializes in this area. Over the past few years, media communication duties were handled by an officer on a medical work restriction; during that time, it became apparent that a dedicated position would be highly beneficial to advance Department goals. Returning the duties to a collateral assignment for an officer would not be effective. The Media Communications Specialist performs a wide variety of complex marketing techniques including planning, organizing, directing, and coordinating the Arcadia Police Department's Social Media, Instant Communication, and Community Engagement strategy and platforms. This position will also monitor and maintain the content on social media channels for relevant information pertaining to the Arcadia Police Department and /or the City of Arcadia. The incumbent of this position will also collaborate with other City Media Specialists to develop ongoing partnerships and also create media campaigns to promote engagement with the Arcadia Police Department. Media Communications Specialist Specification September 16, 2014 Page 2 of 2 The minimum qualifications for the classification will be five years of increasingly responsible professional experience in public relations or communications. Experience working in law enforcement or other public safety organization will be highly desirable. In addition to this, possessing educational training equivalent to an Associate's degree from an accredited college or university with major course work in public administration, journalism, communications, criminal justice, or related field is also required. It is recommended that the hourly wage for the Media Communications Specialist be set at Range PT22 ($30.00 /hr to $36.47/hr). Staff surveyed eight neighboring cities and determined Range PT22 to be a reasonable rate for the distinction of work this position will be performing. FISCAL IMPACT An annual budgeted amount of $30,000 has been budgeted in the Police Department's adopted Fiscal Year 2014 -15 Operating Budget. RECOMMENDATION It is recommended that the City Council approve the new classification specification for Media Communications Specialist (part- time). Approved. Dominic Lazzare� City Manager Attachment: Media Communications Specialist Specification CITY OF ARCADIA MEDIA COMMUNICATIONS SPECIALIST 1101510INN MIL Under general supervision, to perform professional communications and marketing duties including planning, organizing, directing, and coordinating the Police Department's Social Media, Instant Communication, and Community Engagement strategy and platforms. This position may also conduct other administrative duties as assigned. This position will report directly to the Office of the Chief of Police or his /her designee. SUPERVISION EXERCISED Exercises technical and functional supervision over technical and clerical staff. EXAMPLES OF AIPORTANT AND ESSENTIAL DUTIES Proof read all materials produced for quality content, image, and accuracy. Work with Departmental staff to plan, facilitate, and conduct social media outreach activities related to crime prevention, public service announcements, and other promotional programs and /or activities. Engage in community relations and outreach in order to enhance Departments presence and influence within the City and beyond. Collaborate with the Community Affairs Office to market various programs, platforms, and events. Analyze, research, and prepare a variety of reports related to community engagement and effectiveness of social media strategies. Maintain and promote ongoing social media campaigns and communications strategy for the Department to promote community engagement and presence. Monitor social media channels for relevant information pertaining to the Arcadia Police Department and /or the City of Arcadia. Maintain and develop web content on behalf of the Department. City of Arcadia Media Communications Specialist (Continued) Page 2 of 4 Advise and provide staff assistance to the Department and other City staff on effective social media and public information methods and procedures. Prepare memorandums, presentations, news releases, articles, and other posts on behalf of the Department. Utilize a variety of graphics design software programs to design graphics for use in brochures, newsletters, notices, forms, flyers, posters and other types of materials related to the communications and marketing efforts of the Department. Attend relevant training, networking, and other functions on behalf of the Department in order to maintain current with technological advances. May serve as a representative to the community, business, professional groups, and organizations on behalf of the Department. OTHER JOB RELATED DUTIES Perform related duties as assigned. JOB RELATED AND ESSENTIAL QUALIFICATIONS Knowledge of: Principles and practices of community marketing, public relations, including conduct of media relations relative to public- sector agencies Social media analytics and research techniques Printing techniques and style guidelines for writing press releases and publications Mainstream social media channels and the target audiences Methods of report preparation and presentation State, Federal, and local communication regulations and requirements Crime prevention issues Standard office procedures, methods, computer equipment, and software City of Arcadia Media Communications Specialist (Continued) Page 3 of 4 Police and City structure and processes Police Department and City policies and procedures Current City activities Skill to: Operate modern office, computer equipment, and automated systems Operate software and hardware programs related to social media engagement, monitoring, and instant communications platforms from a remote site and /or home Ability to: Develop, plan, direct, and manage one or more public information functions Analyze, interpret, and evaluate staff reports, new laws, regulations, and codes relevant to the community /public information field and other assigned duties Maintain confidentiality Interpret policies, guidelines, and procedures Develop recommendations and assist in making decisions of considerable impact Work independently with minimal supervision Track community engagement, growth, and measure effectiveness of social media strategies Administer City programs and coordinate work with other divisions, departments, and outside agencies Collaborate and work within the City Emergency Operations Center and associated protocols Work with the public and discuss problems and complaints tactfully, courteously, and effectively Coordinate and direct a variety of complex tasks and assignments simultaneously Communicate clearly and concisely, both orally and in writing Establish, maintain, and foster positive and harmonious working relationships with those City of Arcadia Media Communications Specialist (Continued) Page 4 of 4 contacted in the course of work Minimum Qualifications: Experience: Five years of increasingly responsible professional experience in public relations or communications is required. Experience working in law enforcement or other public safety organization is highly desirable. Training: Equivalent to an Associate's degree from an accredited college or university with major course work in public administration, journalism, communications, criminal justice, or related field. License or Certificate: Possession of, or ability to obtain, an appropriate, valid driver's license. Special Requirements: Essential duties require the following physical abilities and work environment: Ability to work in a standard office environment. Effective Date: