HomeMy WebLinkAboutItem 2d - Agreement for Services with the Arcadia Chamber of Commerce
DATE: June 20, 2017
TO: Honorable Mayor and City Council
FROM: Jason Kruckeberg, Assistant City Manager/Development Services Director
By: Tim Schwehr, Economic Development Analyst
SUBJECT: AGREEMENT FOR SERVICES WITH THE ARCADIA CHAMBER OF
COMMERCE IN THE AMOUNT OF $75,837
Recommendation: Approve
SUMMARY
The Arcadia Chamber of Commerce (“Chamber”) provides programming and activities
that benefit its members and the business community. The City of Arcadia and the
Chamber execute an annual Agreement for Services (“Agreement”). As proposed, in
the Agreement for Fiscal Year 2017-18, the City will provide the Chamber with $75,837
for its efforts on behalf of the business community, and to complement the City’s
marketing activities. It is recommended that the City Council approve, and authorize and
direct the City Manager to execute, the Agreement for Services with the Arcadia
Chamber of Commerce for Fiscal Year 2017-18 in the amount of $75,837.
BACKGROUND
The Chamber and the City have long cooperated concerning issues and projects of
mutual interest to the Arcadia civic and business community. As part of this mutual
cooperation, the City enters into an annual Agreement for Services with the Chamber to
provide public relations, business development, and government/legislative services in
support of the Arcadia business community and Economic Development. For many
years, the Agreement for Services with the Chamber of Commerce had been set at
$72,000 with no annual increase built-in for inflation. In 2015, the budget was increased
to $73,761 and it was agreed that future Chamber of Commerce budgets would be tied
to annual CPI increases. In 2016, the Chamber Budget was increased to $74,430 based
on a CPI increase of 0.91% for the previous year. In addition to the annual payment, the
Chamber also utilizes the City-owned property at 388 West Huntington Drive for its
offices. The current lease with the Chamber was approved in December 2016 and will
be up for renewal in December 2021.
Agreement for Services with the
Chamber of Commerce
June 20, 2017
Page 2 of 4
In February 2016, Karen Mac Nair was named the new Arcadia Chamber CEO. Since
that time, Ms. Mac Nair and her staff have implemented a number of exciting changes
to the Chamber’s website, social media presence, branding and marketing efforts,
member events, and business assistance and outreach programs. The Chamber
Summary Report included as Attachment “A” highlights some of these changes as well
as the many successful events and programs implemented by Ms. Mac Nair’s
predecessors that continue today. City Staff has a very strong working relationship with
Ms. Mac Nair and the Chamber Staff, and in the coming year will continue collaborating
with them on business events, outreach, and assistance efforts.
DISCUSSION
The Chamber of Commerce offers a variety of important services to the business
community in Arcadia, including:
Providing reference and referral information about the City to brokers, realtors,
merchants, business operators, and interested public.
Communicating frequently via e-mail with Constant Contact monthly event
calendars and weekly event reminders, and regular website updates.
Utilizing new media, including Facebook, Twitter, and Instagram, to expand
outreach for events, including mixers, business breakfasts, and ribbon cuttings.
Promoting and managing the annual Taste of Arcadia event, which has become
a signature event for the City.
Developing and operating an annual business expo.
Organizing and providing staff support for the monthly Community Connection &
Coffee meeting, Ambassadors meeting, Taste of Arcadia Committee, Business
Networking Breakfasts, and business mixers.
Working with and supporting the Downtown Arcadia Improvement Association
(“DAIA”), including with various planning activities and events held in the
Downtown.
For the monthly Business Networking Breakfasts, the Chamber names a
business icon that gets honored for its longevity in Arcadia, and has a business
or non-profit member speak about a topic of interest to the attendees.
Agreement for Services with the
Chamber of Commerce
June 20, 2017
Page 3 of 4
The Chamber participates with the City on business visits to learn about the
different businesses in Arcadia, and provide the business owner with contact
information and services available through the City and the Chamber.
The Chamber coordinates with the City on retail recruitment and targeted
economic development opportunities.
A detailed summary of the Chamber’s accomplishments during Fiscal Year 2016-17 is
included as Attachment “A”; the Chamber’s annual financial reporting is included as
Attachment “B”; and the Agreement for Services with the Chamber for Fiscal Year 2017-
18 is included as Attachment “C”. The Agreement provides for annual financial support
from the City, and includes an exhibit that further details the Chamber’s services to and
for the City.
The Proposed Agreement includes a CPI increase of 1.89% based on the U.S.
Department of Labor Consumer Price Index increase for the Los Angeles-Riverside-
Orange Co. Region for the 2016 calendar year. This amounts to a total of $1,407 added
to the Agreement as compared to the previous Fiscal Year.
FISCAL IMPACT
A total of $76,000 is included in the proposed Fiscal Year 2017-18 General Fund
Budget for the Annual Agreement for Services with the Chamber. Adequate funds are
available to cover the costs in budget. The City also provides below market rent for the
City-owned Chamber offices at a rate of $400 per month; the current at-market rate is
estimated to be $3,800 per month for a 1,900 square-foot office in central Arcadia.
RECOMMENDATION
It is recommended that the City Council approve, and authorize and direct the City
Manager to execute an Agreement for Services with the Arcadia Chamber of
Commerce in the amount of $75,837.
Agreement for Services with the
Chamber of Commerce
June 20, 2017
Page 4 of 4
Attachments: A – Chamber Mission Statement
B – Chamber Statement of Activity (July 2016 through April 2017)
C – Agreement for Services for Fiscal Year 2017-18
Mission Statement
To play a critical and integral role in maintaining a healthy business environment, contributing
to the economic growth of the members, the city,
July 2016
to
June 2017
Public Relations
Rebranding
In 2016 and working into 2017, the Chamber committed to an updated logo, providing a
cleaner, more modern standout appearance. Marketing materials were then created as
companion pieces to help promote the Chamber on a whole. Materials included business cards,
stationary, etc. New plaques were also created with a colorful peacock design, which were then
actively handed out to members throughout the year, providing more personal interaction
between Chamber staff and volunteers, and more importantly between the Ambassador
committee and Chamber members.
Website
Analytics:
Most reads per day: 2020
Most visited day: 1366
Visitors per month: avg. 10,000
Reads per month: avg. 15,000
In line with this, the website updates also promote community interaction, mainly in creating a
Community Calendar, wherein the Chamber can post events for members in yet another outlet,
to build a wider overall reach. City events are also included, provided by the Community
Center, Gilb Museum, City staff, etc. Website updates were completed in April 2017, with a new
layout, designed to be more user friendly and easily navigated. Members can now purchase and
renew membership online, as well as buy tickets and RSVP to events. Members were
encouraged to look through their directory pages and provide updated info and material. A
new member page highlights new comers, updated each month with links to individual web
pages. Plus, visitors can now translate the website into 12 different languages with the click of a
button.
Social Media
Social media has also been a focus, bringing the
social media presence now includes Instagram,
along with an expanded Facebook and Twitter
audience. Member shares and tags have been
increased and, with the Chamber being much
more active, the overall Facebook and Twitter
likes have grown. The Chamber also provides
sharing photos and info on events while they are
also sent this year to all members and Constant Contact followers -
http://chambervideocards.com/arcadia/. Facebook likes started the year on July 2016 at 979 and
ended as of May 9, 2017 at 1330. Reach per month averages 8000. Twitter followers are 909 this
shows a growth of 44 followers over 6 months, with 637 total likes as of May 9,2017. Instagram
was newly introduced for the Chamber in 2016, starting with 87 followers as of June 30, 2016
and ending the year on May 10, 2017 with 251. Constant Contact subscriber numbers grew by
78 subscribers over the last 6 months to reach a total of 2860 by May 10, 2017.
Committees
Committees were also a focus, encouraging teams to be more actively engaging with the
community and members. They attend regular meetings, with a focus on growth and
all sharing the same message and information, to create a
more cohesive Chamber. The Ambassador team has
grown, recently adding five new members. New
Ambassador Chair, John Sun of Budget Blinds San Gabriel
implemented a fun system where Ambassadors can gain
points throughout the year by attending Chamber events,
with prizes to be awarded to the winner.
2017 voted to update the Chamber By-laws. These updates will help the Chamber Board run
smoothly and be more effective in the community.
Member Events
Networking Breakfast
Sponsored by Rose Hills Memorial Park, who
have committed to sponsoring again in 2017, and
held monthly, alternating between the
DoubleTree and Embassy Suites, the Networking
Breakfasts provide members an opportunity to
connect over breakfast, build business, promote
thems.
Typical attendance averages 65 people, and
the residents at the Arcadia Gardens Retirement Hotel, Movers for Moms, and Toys for Tots.
The variety of different subjects and speakers allow
guests to interact in varying manners each time, with
Talk Time being a popular event, wherein guests can
communicate and share on a variety of topics that help
drive conversation.
Mixers
Also, held monthly, mixers were rebranded as The MIX in 2016
and showcase a different venue each month, providing multiple
Chamber members an opportunity to promote their venue.
Typically attended by a wide variety and number of guests, The
MIX provides networking
activities in a more casual
environment.
Love Lunch
Love Lunches are also held monthly. Sponsored by
Hart, Mieras & Morris for 2016, lunches allow
members throughout the San Gabriel Valley the
opportunity to promote their business and
encourage guests to try new things, all while
having the chance to network with each other. The
casual environment and earlier time period bring a
different crowd and feel to this event overall. Love
Lunches generally are attended by 25 to 30 guests,
with people coming and going as they please, which helps build overall numbers.
New Member Orientation
Done bi-monthly and divided between the Chamber conference
room and The Executive Factor offices, the New Member
Orientation gives members, both new and old, a chance to find out
Attended by an average of 25
guests, with food and drinks provided, guests are encouraged to
ask questions and interact with the Chamber staff to get the most
out of their membership.
Ribbon Cuttings
As needed, members contact the Chamber for a ribbon cutting to
celebrate a grand opening, specific
event, or milestone for that particular
member. This provides the member
with an opportunity to promote their
business in a unique way, bringing
together members of the community
along with legislative reps, who
generally present certification the member can display. Ribbon
cuttings are attended anywhere from 20 to 100s of people,
depending.
Community Connection (formerly Government Affairs)
To help engage community and boost participation,
Government Affairs was rebranded as Community
Connection and Coffee. The average number of
attendees is 20 people, who can listen to speakers
and various topics that affect the community. 10
total meetings took place during this time, and
topics included as the San Gabriel Mountains
National Monument, the Municipal Stormwater
Cup, Metro Gold Line expansion
projects, Downtown Arcadia, MAD Town Council, earthquake safety, and information on
employee benefits.
Business Award Breakfast
The 2016 Business Awards were held at the DoubleTree on
st
June 21 to honor the best of the Chamber community.
Those honored were John Villa of Dance Syndicate of New
Member of Year, Naomi Briones of Embassy Suites for
Business Person of the Year, John Sun of Budget Blinds for
the Chamber Service Award, and Andrew Gregson and
Hart, Mieras & Morris for Business of the Year. Chamber
President, Vicki Knight of Century Rooter Service and Plumbing, Viola Van from
Mejia from Supervisor An
recognize the esteemed guests.
Lunch and Learn
th
The first Lunch and Learn was held on October 19, 2016 at the
Executive Factor, with food provided by Chamber member,
Carmen
helped members and non-members alike gather information on
how to improve their business using social media and the
internet in general. Past Chamber president, Andrew Gregson
hosted. A representative from APD recently provided updates
on new payroll regulations and laws in April.
State of the City
In 2017, the State of the City was held as a separate event
from the Planning Conference, with speeches given from
the Mayor of Arcadia, Tom Beck, Police Chief Bob
Guthrie, and others. Statistics of the City were provided,
including housing and crime rates, along with economic
development and some exciting new projects.
Installation Dinner
The 2017 Installation Dinner was held at Santa Anita Park in the Club House with a beautiful
view of the San Gabriel Mountains. 150 people filled the seats
and welcomed in the new Board of Directors. Guests also
celebrated Citizen of the Year, Gene Glasco, honored for his
commitment to the City and veterans, and Corporate
Fasching in attendance. George was recognized for spearheading
s Windmill, among many other
achievements.
Planning Conference
th
The Chamber held a planning conference on May 12 at
the Arcadia Association of Realtors, where members of the
Board and Ambassador team filled the AAR conference
Using teamwork, SWOT analyses and networking
techniques, the group chatted and discussed various ways
they felt the Chamber could improve but also noted areas
Chamber members are enjoying or seem happy with in
their current state. With the help of the members of these two teams, the Chamber hopes to
take the information shared from all parties and use it on its path to excellence.
Chamber Coffee Hour
th
On May 12, the Chamber and Foothill Credit Union joined
together for the first ever coffee hour, attended by around 25
guests. Guests enjoyed a Parsian themed breakfast, complete with
croissants and French décor. The Chamber hopes to make this a
reoccurring event, utilizing different venues with different themes,
giving different members a chance to showcase their venue in a
new way.
Business Development
The Chamber paired
attention to their 2016 event, held at
th
Santa Anita Park on November 4 and
th
5. Promo opportunities included
cutting the ribbon on
countdown clock, which was placed on
the corner of Huntington and Holly,
behind the Chamber building. Chamber staff put together an
insert of local restaurants, which was distributed to hotels and
r, complete
planning process for the Zenyatta festival, held in Downtown Arcadia, and staff volunteered at
the event itself. The Chamber also attended the opening of Wes
Business Showcase has also been added to
in the Center Court.
Taste of Arcadia
th
Taste of Arcadia 2016 was held on September 26 and
invited businesses and food vendors from the local
community to come and highlight themselves to a captive audience. With the LA County
Arboretum as the backdrop, guests tasted bites from 48 food vendors and received info from 40
businesses. The night offered not only food and business, but entertainment as well, with a
four-piece band in Memphis Mike and the Swinging 8 Balls, songwriter Katie Ferrara, and DJ
-Busch, who brought three of their
brews and handed out free Sella A
Business Showcase will be duplicated in a smaller
scale at Westfield Santa Anita in spring.
Continuing Community
Improvement
To continue the relationship between the City, the
Chamber and the overall community, Chamber
CEO Karen Mac Nair has collaborated with
st
Development Analyst. Together, they have been walking 1 Avenue and Huntington Drive in
the Downtown area, and Baldwin Avenue to engage small businesses, answering questions,
taking comments, or offering assistance from the Chamber. The Chamber itself also promoted
Small Business Saturday, with Chamber staff providing storefronts with materials to display,
such as posters, balloons, and flags.
highlighting such things as
water
Dinner. CEO Karen Mac Nair has also assisted the Arcadia Improvement Association
downtown board in the execution of the Patriotic Festival, Pokémon Go Lure Fest, and Holiday
Market, as well as joining the Executive Board as treasurer.
Looking Ahead 2017
Plans for the future include:
July retention/new member drive joinourchamber.org, booth at Largest Mixer, Chamber
booth at Movies/Concerts in the Park, partnering in Downtown Patriotic Festival
August Business Awards Breakfast
September Taste of Arcadia on the 25th, new printed directory/map
October staff and Ambassador community visits, walking the town, meeting new members,
encouraging new businesses to get involved, passing out plaques, etc.
November update of Database System
December Holiday MIX, Downtown Holiday Market
Upcoming Chamber Events
Love Lunch
July FrontRunner tri-Chamber with Sierra Madre and Altadena
August EMC Seafood
October Din Tai Fung
November
The MIX
July Hilton Garden Inn
July special edition Methodist Hospital
August
October Custom Comfort pajama party
November Foothill Credit Union
December Christmas Party
Member Orientation
thth
July 19 and October 18
Lunch and Learn
thth
August 16 and November 15
Community Connection and Coffee
Dark for July and August, September Taste of Arcadia, October Pasadena Humane Society
")'"$9:";<= $>?$9>;;= =
@55A,AB5$C($95DED5F
G!#*$./0H$6$I '#$./01
TOTAL
REVENUE
4016 Total Member Dues
4010 Member Dues22,985.00
Business Member Dues23,905.00
Home Based Business Member Dues1,665.00
Non-Profit Member Dues1,380.00
Resident Member Dues1,265.00
Total 4010 Member Dues51,200.00
4015 Community Builder Membership24,166.68
4020 New Member Dues16,055.00
Business New Member Dues10,445.00
Home Based Business New Member Dues2,150.00
Non-Profit New Member Dues675.00
Resident New Member Dues115.00
Total 4020 New Member Dues29,440.00
Total 4016 Total Member Dues104,806.68
4031 Networking Breakfast8,075.00
40315 Networking Breakfast Sponsor3,025.00
Total 4031 Networking Breakfast11,100.00
4032 Award & Installation Dinner5,870.00
40325 Advertising Inc - Awards Dinner150.00
40327 Awards Dinner Sponsor1,000.00
Total 4032 Award & Installation Dinner7,020.00
4033 Business Awards Breakfast
40335 Business Awards Event Sponsor0.00
Total 4033 Business Awards Breakfast0.00
4037 Member Orientation - Lunch & Learn Sponsor1,010.00
4041 Chamber Entertainment Sponsor666.68
4047 State of the City Sponsor2,500.00
4052 City of Arcadia62,025.00
4053 All Access Pass2,829.15
4061 Taste of Arcadia Revenues250.00
4063 Sponsorships-TofA0.00
4063b Sponsorships - TofA 1st half FY12,900.00
4063c Sponsorships - TofA 2nd half FY22,853.00
Total 4063 Sponsorships-TofA35,753.00
4064 Ticket Sales-TofA0.00
4065 Individual Ticket Sales-TofA
4065b Individual Tkt Sale-1st half FY9,457.20
4065c Individual Tkt Sale-2nd half FY250.00
4065d Individual Tkt Sale-Next Year480.00
Total 4065 Individual Ticket Sales-TofA10,187.20
4066 Online Ticket Sales-TofA
!"#$%"&'&$$( ')"*+$,"*$-+$./01$/23/0$,$4,561
$$078
TOTAL
4066a Online Tkt Sales - 1st half FY9,741.00
4066b Online Tkt Sales - 2nd half FY1,723.00
Total 4066 Online Ticket Sales-TofA11,464.00
4068 Table Sales-TofA
4068a Table Sales - 1st half FY8,000.00
4068b Table Sales - 2nd half FY4,598.00
Total 4068 Table Sales-TofA12,598.00
Total 4064 Ticket Sales-TofA34,249.20
4069 Business Showcase - TofA0.00
4069a Business Showcase - 1st half FY1,846.00
4069b Business Showcase - 2nd half FY3,989.00
4069c Business Showcase - Next Year747.00
4069d Business Showcase - Auto1,897.00
Total 4069 Business Showcase - TofA8,479.00
Total 4061 Taste of Arcadia Revenues78,731.20
4080 Income - Other990.31
4082 Boardroom Rental6,032.50
4083 Conference Room Sponsorship2,000.00
Total 4082 Boardroom Rental8,032.50
4084 Certificate of Origin400.00
Total 4080 Income - Other9,422.81
4090 Interest Income3.70
4100 Advertising Income3,500.00
Services0.00
Total Revenue$283,615.22
COST OF GOODS SOLD
4031a Networking Breakfast Expenses9,874.98
4032a Award & Installation Dinner Exp7,715.00
40695 TOA Expenses
40695a Bank Charges897.38
40695b Supportive Services575.00
40695d Advertising1,866.55
40695f Entertainment1,000.00
40695g TofA Equipment Rental32,444.19
40695h Food and Wine582.63
40695i Permits and Licenses240.00
40695j Printing6,730.75
40695k Supplies12,263.37
40695m Location Rental1,000.00
Total 40695 TOA Expenses57,599.87
Total Cost of Goods Sold$75,189.85
GROSS PROFIT$208,425.37
EXPENDITURES
6000 Labor Expenses
6001 Gross Salaries & Wages97,712.51
6002 Employer Payroll Tax Expense9,786.68
6003 Payroll Service1,173.14
6004 Contract Labor13,100.00
!"#$%"&'&$$( ')"*+$,"*$-+$./01$/23/0$,$4,561
$$.78
TOTAL
60041 Commissions16,627.50
Total 6004 Contract Labor29,727.50
6005 Er Retirement Contribution0.00
6006 Insurance-Health4,000.00
6007 Workmans Comp Ins1,462.66
Total 6000 Labor Expenses143,862.49
6200 Occupancy Costs
6201 Rent4,000.00
6202 Property Taxes-510.03
6203 Utilities6,872.78
6204 Bldg Repairs & Maintenance236.00
6205 Custodian1,760.00
Total 6200 Occupancy Costs12,358.75
6300 Insurance0.01
6303 Umbrella Policy1,893.32
6304 Director & Officers ins925.16
Total 6300 Insurance2,818.49
6350 Telephone / Internet / Email3,601.72
6360 Postage and Delivery1,271.52
6400 Printing Expenses673.96
6402 Printing & Reproduction1,425.54
Total 6400 Printing Expenses2,099.50
6405 Donations70.00
6411 Equipment Rental4,493.42
6420 Accounting & Legal23,023.88
6430 Dues and Subscriptions1,544.47
6510 Stationery & Supplies3,822.50
6520 Hospitality6,967.74
6525 Meals & Entertainment1,375.63
6530 Computer Supplies1,636.31
6540 Computer / Website Maintenance8,999.02
6620 Advertising/Promo/Website8,585.61
6640 Event Expenses315.37
6700 Automobile Expense1,182.57
6710 Gifts & Flowers75.00
6720 Licenses & Permits11.00
6730 Bank & CC Charges1,727.68
6735 QuickBooks Payments Fees398.16
Total 6730 Bank & CC Charges2,125.84
6740 - Income Tax10.00
6800 Miscellaneous89.19
Total Expenditures$230,340.02
NET OPERATING REVENUE$ -21,914.65
OTHER REVENUE
7011 Visionary Fund Income3,385.00
7015 Electronic Sign Display
7015a Love Lunch Sponsor833.32
Total 7015 Electronic Sign Display833.32
!"#$%"&'&$$( ')"*+$,"*$-+$./01$/23/0$,$4,561
$$J78
TOTAL
7016 Electronic Sign Sponsorship3,916.68
Total Other Revenue$8,135.00
OTHER EXPENDITURES
7070 Electronic Sign Expenses6,614.54
Total Other Expenditures$6,614.54
NET OTHER REVENUE$1,520.46
NET REVENUE$ -20,394.19
!"#$%"&'&$$( ')"*+$,"*$-+$./01$/23/0$,$4,561
$$878
")'"$9:";<= $>?$9>;;= =
%@A4B5$CDE$95@FD3$./01$(GHB9D5$6$(I01$JKF
L!#*$./0M$6$N '#$./01
TOTAL
ACTUALBUDGETOVER BUDGET% OF BUDGET
REVENUE
4016 Total Member Dues
4010 Member Dues22,985.0024,000.00-1,015.0095.77 %
Business Member Dues23,905.0023,905.00
Home Based Business Member Dues1,665.001,665.00
Non-Profit Member Dues1,380.001,380.00
Resident Member Dues1,265.001,265.00
Total 4010 Member Dues51,200.0024,000.0027,200.00213.33 %
4015 Community Builder Membership24,166.689,666.6814,500.00250.00 %
4020 New Member Dues16,055.0014,400.001,655.00111.49 %
Business New Member Dues10,445.0010,445.00
Home Based Business New Member Dues2,150.002,150.00
Non-Profit New Member Dues675.00675.00
Resident New Member Dues115.00115.00
Total 4020 New Member Dues29,440.0014,400.0015,040.00204.44 %
Total 4016 Total Member Dues104,806.6848,066.6856,740.00218.04 %
4031 Networking Breakfast8,075.003,600.004,475.00224.31 %
40315 Networking Breakfast Sponsor3,025.002,000.001,025.00151.25 %
Total 4031 Networking Breakfast11,100.005,600.005,500.00198.21 %
4032 Award & Installation Dinner5,870.009,120.00-3,250.0064.36 %
40325 Advertising Inc - Awards Dinner150.00150.00
40327 Awards Dinner Sponsor1,000.005,000.00-4,000.0020.00 %
Total 4032 Award & Installation Dinner7,020.0014,120.00-7,100.0049.72 %
4033 Business Awards Breakfast
40335 Business Awards Event Sponsor0.000.00
Total 4033 Business Awards Breakfast0.000.00
4037 Member Orientation - Lunch & Learn 1,010.001,010.00
Sponsor
4039 Community Connection Sponsorship1,733.32-1,733.32
4041 Chamber Entertainment Sponsor666.68833.32-166.6480.00 %
4042 eNewsletter Sponsor1,000.00-1,000.00
4043 Facebook Sponsor600.00-600.00
4046 Business Showcase Sponsor1,250.00-1,250.00
4047 State of the City Sponsor2,500.002,500.00
4052 City of Arcadia62,025.0024,810.0037,215.00250.00 %
4053 All Access Pass2,829.153,500.00-670.8580.83 %
4061 Taste of Arcadia Revenues250.00250.00
4063 Sponsorships-TofA0.000.00
4063b Sponsorships - TofA 1st half FY12,900.0012,900.00
4063c Sponsorships - TofA 2nd half FY22,853.0022,853.00
Total 4063 Sponsorships-TofA35,753.0035,753.00
4064 Ticket Sales-TofA0.000.00
!"#$%"&'&$$( ')"*+$,"*$-+$./01$/23/-$,$4,561
$$078
TOTAL
ACTUALBUDGETOVER BUDGET% OF BUDGET
4065 Individual Ticket Sales-TofA
4065b Individual Tkt Sale-1st half FY9,457.209,457.20
4065c Individual Tkt Sale-2nd half FY250.00250.00
4065d Individual Tkt Sale-Next Year480.00480.00
Total 4065 Individual Ticket Sales-TofA10,187.2010,187.20
4066 Online Ticket Sales-TofA
4066a Online Tkt Sales - 1st half FY9,741.009,741.00
4066b Online Tkt Sales - 2nd half FY1,723.001,723.00
Total 4066 Online Ticket Sales-TofA11,464.0011,464.00
4068 Table Sales-TofA
4068a Table Sales - 1st half FY8,000.008,000.00
4068b Table Sales - 2nd half FY4,598.004,598.00
Total 4068 Table Sales-TofA12,598.0012,598.00
Total 4064 Ticket Sales-TofA34,249.2034,249.20
4069 Business Showcase - TofA0.000.00
4069a Business Showcase - 1st half FY1,846.001,846.00
4069b Business Showcase - 2nd half FY3,989.003,989.00
4069c Business Showcase - Next Year747.00747.00
4069d Business Showcase - Auto1,897.001,897.00
Total 4069 Business Showcase - TofA8,479.008,479.00
Total 4061 Taste of Arcadia Revenues78,731.2078,731.20
4080 Income - Other990.31990.31
4082 Boardroom Rental6,032.50840.005,192.50718.15 %
4083 Conference Room Sponsorship2,000.001,333.33666.67150.00 %
Total 4082 Boardroom Rental8,032.502,173.335,859.17369.59 %
4084 Certificate of Origin400.00200.00200.00200.00 %
Total 4080 Income - Other9,422.812,373.337,049.48397.03 %
4090 Interest Income3.703.70
4100 Advertising Income3,500.003,500.00
4051 Website Advertising2,392.00-2,392.00
Total 4100 Advertising Income3,500.002,392.001,108.00146.32 %
Services0.000.00
Total Revenue$283,615.22$106,278.65$177,336.57266.86 %
COST OF GOODS SOLD
4031a Networking Breakfast Expenses9,874.984,480.005,394.98220.42 %
4032a Award & Installation Dinner Exp7,715.0010,300.00-2,585.0074.90 %
40695 TOA Expenses
40695a Bank Charges897.38897.38
40695b Supportive Services575.00575.00
40695d Advertising1,866.551,866.55
40695f Entertainment1,000.001,000.00
40695g TofA Equipment Rental32,444.1932,444.19
40695h Food and Wine582.63582.63
40695i Permits and Licenses240.00240.00
40695j Printing6,730.756,730.75
40695k Supplies12,263.3712,263.37
40695m Location Rental1,000.001,000.00
!"#$%"&'&$$( ')"*+$,"*$-+$./01$/23/-$,$4,561
$$.78
TOTAL
ACTUALBUDGETOVER BUDGET% OF BUDGET
Total 40695 TOA Expenses57,599.8757,599.87
Total Cost of Goods Sold$75,189.85$14,780.00$60,409.85508.73 %
GROSS PROFIT$208,425.37$91,498.65$116,926.72227.79 %
EXPENDITURES
6000 Labor Expenses
6001 Gross Salaries & Wages97,712.5140,000.0057,712.51244.28 %
6002 Employer Payroll Tax Expense9,786.684,000.005,786.68244.67 %
6003 Payroll Service1,173.14332.48840.66352.85 %
6004 Contract Labor13,100.005,150.007,950.00254.37 %
60041 Commissions16,627.506,000.0010,627.50277.13 %
Total 6004 Contract Labor29,727.5011,150.0018,577.50266.61 %
6005 Er Retirement Contribution0.00700.00-700.000.00 %
6006 Insurance-Health4,000.001,600.002,400.00250.00 %
6007 Workmans Comp Ins1,462.66393.001,069.66372.18 %
Total 6000 Labor Expenses143,862.4958,175.4885,687.01247.29 %
6200 Occupancy Costs
6201 Rent4,000.001,600.002,400.00250.00 %
6202 Property Taxes-510.031,063.11-1,573.14-47.98 %
6203 Utilities6,872.782,450.004,422.78280.52 %
6204 Bldg Repairs & Maintenance236.00200.0036.00118.00 %
6205 Custodian1,760.00640.001,120.00275.00 %
Total 6200 Occupancy Costs12,358.755,953.116,405.64207.60 %
6300 Insurance0.010.01
6303 Umbrella Policy1,893.32763.001,130.32248.14 %
6304 Director & Officers ins925.16370.00555.16250.04 %
Total 6300 Insurance2,818.491,133.001,685.49248.76 %
6350 Telephone / Internet / Email3,601.721,260.002,341.72285.85 %
6360 Postage and Delivery1,271.52300.00971.52423.84 %
6400 Printing Expenses673.96896.20-222.2475.20 %
6402 Printing & Reproduction1,425.541,425.54
Total 6400 Printing Expenses2,099.50896.201,203.30234.27 %
6405 Donations70.0070.00
6411 Equipment Rental4,493.421,754.602,738.82256.09 %
6412 Equipment Repair0.000.00
6420 Accounting & Legal23,023.886,720.0016,303.88342.62 %
6430 Dues and Subscriptions1,544.47719.00825.47214.81 %
6500 Plaques & Awards442.49-442.49
6510 Stationery & Supplies3,822.501,600.002,222.50238.91 %
6520 Hospitality6,967.741,100.005,867.74633.43 %
6525 Meals & Entertainment1,375.63300.001,075.63458.54 %
6530 Computer Supplies1,636.31333.341,302.97490.88 %
6540 Computer / Website Maintenance8,999.023,294.005,705.02273.19 %
6620 Advertising/Promo/Website8,585.612,000.006,585.61429.28 %
6640 Event Expenses315.37315.37
6700 Automobile Expense1,182.57468.16714.41252.60 %
6710 Gifts & Flowers75.0075.00
6720 Licenses & Permits11.00350.00-339.003.14 %
!"#$%"&'&$$( ')"*+$,"*$-+$./01$/23/-$,$4,561
$$O78
TOTAL
ACTUALBUDGETOVER BUDGET% OF BUDGET
6730 Bank & CC Charges1,727.68600.001,127.68287.95 %
6735 QuickBooks Payments Fees398.16398.16
Total 6730 Bank & CC Charges2,125.84600.001,525.84354.31 %
6740 - Income Tax10.0010.00
6800 Miscellaneous89.1989.19
Total Expenditures$230,340.02$87,399.38$142,940.64263.55 %
NET OPERATING REVENUE$ -21,914.65$4,099.27$ -26,013.92-534.60 %
OTHER REVENUE
7011 Visionary Fund Income3,385.00600.002,785.00564.17 %
7015 Electronic Sign Display
7015a Love Lunch Sponsor833.321,600.00-766.6852.08 %
Total 7015 Electronic Sign Display833.321,600.00-766.6852.08 %
7016 Electronic Sign Sponsorship3,916.683,916.68
Total Other Revenue$8,135.00$2,200.00$5,935.00369.77 %
OTHER EXPENDITURES
7070 Electronic Sign Expenses6,614.542,648.043,966.50249.79 %
Total Other Expenditures$6,614.54$2,648.04$3,966.50249.79 %
NET OTHER REVENUE$1,520.46$ -448.04$1,968.50-339.36 %
NET REVENUE$ -20,394.19$3,651.23$ -24,045.42-558.56 %
!"#$%"&'&$$( ')"*+$,"*$-+$./01$/23/-$,$4,561
$$878
STATSJuly2016throughJune2017
EventsSocialMedia
NetworkingBreakfastFacebook
AverageMonthlyAttendance65Likesasof12/30/161,265
HighestMonthlyAttendance83Likesasof5/09/171,330
AverageAmountReceived12.90$Instagram
HighestMonthlyRevenue1,420.00$Followersasof12/30/16217
NumberofEvents12Followersasof5/09/17251
MixersTwitter
AverageAttendance48Followersasof12/30/16865
HighestMonthlyAttendance80Followersasof5/09/17909
NumberofEvents12 ConstantContact
LoveLunch SubscribersinDatabaseasof12/30/162,782
AverageAttendance30SubscribersinDatabaseasof5/09/172,860
HighestMonthlyAttendance40
NumberofEvents12
NewMemberOrientation
AverageAttendance25
NumberofEvents6
RibbonCuttings
NumberofEvents16
CommunityConnection(formerlyGov'tAffairs)
AverageAttendance20
HighestMonthlyAttendance33
NumberofEvents10
BusinessAwardBreakfast
Attendance63
Lunch&Learn
Attendance25
NumberofEvents6
BoardroomRentals
OneTimeRentals12
MonthlyRecurringRentals14
TotalRevenueJulythroughJune8,102.50$
TasteofArcadia
NumberofAttendees1,416
BusinessShowcaseVendors40
Food/DrinkVendors48
AutoShowcaseVendors6
EntertainmentVendors4
VIPTables31
Volunteers100
TasteofArcadiaProfit$24,662.09
TasteofArcadiaRevenue82,205.20$
TasteofArcadiaExpenses57,543.11$
STATSJuly2016throughJune2017
Sponsors
CommunityBuilderFY1617
MethodistHospital
Westfield
NetworkingBreakfast(20162017)
RoseHills
LoveLunch(2016)
Hart,Meiras,Morris
Boardroom(2016)
FoothillCreditUnion
CEOCar(20162018)
SierraHonda
ChamberEntertainment(2017)
CenturyRooter
InstallationDinner(2017)
ArcadiaAssociationofRealtors
BusinessShowcase(2017)
RoseHills
StateoftheCity(2017)
FoothillCreditUnion
TasteofArcadia/InstallationDinnerGold(2016)
ArcadiaAssociationofRealtors
BMWofMonrovia
CenturyRooter
dusitD2/Singpoli
FoothillCreditUnion
ProfessionalAdvisoryServices
USCRoskiEyeInstitute
TasteofArcadiaBeerGarden(2016)
Breeder'sCup
TasteofArcadiaSilver(2016)
CityofArcadia
VolunteerCenterofSanGabrielValley
TasteofArcadiaBusinessShowcase(2016)
RoseHills
TasteofArcadiaOther(2016)
Danco
DirecTV
Jan'sTowing
JohnsonProducts,Inc
PowerValetParking
SantaAnitaPark
TheArboretum
TwoMen&ATruck
UpperSanGabrielValleyMunicipalWaterDistrict
WasteManagement
EmbassySuites
Paco's/CityCafé
AGREEMENTFORSERVICESBY AND BETWEEN THE
CITYOFARCADIAANDARCADIACHAMBEROFCOMMERCE
FOR FISCAL YEAR 2017-18
ThisAgreementforServices("Agreement")isenteredintothis______dayof
June,2017byand between the Arcadia Chamber of Commerce ("Chamber"),anot-
for-profitorganization,and the City of Arcadia ("City"), a municipal corporation and
charter city.
RECITALS
A.The City and the Chamber have long cooperated concerning issues and projectsof
mutual interest to the Arcadia civic and business community.
B.TheChamberhasinthepastprovided,anddesiresandintendstoprovidein
theCity'sfiscal year ("fiscal year") 2017-2018, various services to the City, as
describedhereinafter.
C.For many years, the City has,pursuant to a certain lease entered into by the City
andtheChamber(the"Lease"),providedtotheChamberatabelowmarketlease
ratethefulluseofacertainCity-ownedbuildingat388WestHuntington Drive,
Arcadia("LeasedPremises"),insupportandrecognitionoftheChamber's
ongoing services to the City, and the Lease extends through December 2,2021.
D.The City desires and intends to make payment to the Chamber in the amountof
$75,837for certain business and economic development, marketing, civic
promotion,andsimilarservicestobeprovidedbytheChambertotheCityduring
FiscalYear2017-2018,as set forth in Exhibit "A"attached hereto(the"Services").
E.The Chamber desires and intends to provide the Services to the Cityin
consideration for the City's payments and appropriation of funds as described
herein.
AGREEMENT
Now,therefore, the City and the Chamber do hereby agree that the foregoing Recitals
aretrue and correct and are incorporated into this Agreement,and made a part thereof
asiffully set forth herein, and further agree asfollows:
A.Responsibilities of the Chamber
1.The Chamber is and shall serve as an independent organizationentirely
separate from the City,and shall operate under its own bylaws asa
membership organization serving the interests of business in thegreater
Arcadiaarea.ForpurposesofthisAgreement,theChamberisandin
allrespectsshallbedeemed tobeanindependentcontractor.
2.The Chamber shall provide to the City during Fiscal Year 2017-2018the
Services set forth in Exhibit "A" attached hereto and incorporated herein
byreference.
3.The Chamber shall submit to the City a written progress report in December
of 2017, andagainin May of 2018 describingin reasonable detail the
Chamber's performance and provision of the Servicesunder thisAgreement
fortheperiodJuly1, 2017throughthedateofsaidreports.
B.Responsibilities of the City
1.In consideration of the provision of the Services by the Chamber to theCity
duringFiscalYear2017-2018,theCityshallmake(1) paymenttothe
Chamberofthesumofseventy-fivethousandeight-hundred thirty-seven
dollars($75,837),payablein equalquarterlyinstallments,thefirstof
whichisdueonorbeforeJuly1,2017(the "Payment for Services")and
each subsequent payment due on orbefore the first date of the quarterly
month.
C.Review and Inspection of Chamber Records
1.On or before September 30,2017, the Chamber shall provide to the Citya
completeandaccuratefinancialstatementoftheChamberforFiscal
Year2016-2017(i.e.,ending June 30, 2017).
2.The City and its representatives shall have the right to review and/orauditthe
records of the Chamber to verify that the Chamber is providingtheServices
and making reasonable and appropriate expenditures from the Payment for
Services in furtherance of providing the Services. Forthispurpose,the
Chamber shall make available to the City anditsrepresentatives all records
of the Chamber to allow the accomplishment ofreviewandauditduring
normalbusinesshoursoftheCity,uponreasonable demand by theCity.
D.Amendment
1.This Agreement may beamended by mutual written consent of theparties.
E.Termination
1.This Agreement shall be deemed to commence on July 1, 2017and shall
extendthrough June 30, 2018(the "Term").This Agreement may be
terminated earlier by either party giving the other party written notice of
termination;provided that such notice of termination shall be given at least
180 days prior to the effective date of termination and shall be transmitted by
email, facsimile,U.S.mail,or personal delivery to the person or persons
occupying the indicated position(s) of the other party signing this Agreement.
The rights, duties,and responsibilities of the City and the Chamber shall
continue for the period between the Notice of Termination and the effective
date of termination.Anyportion of the Payment for Services due and owing
to theChamber following such notice of termination shall be prorated to
cover only the period up tothe effective date of termination, and any portion
of thePayment for Services alreadymade to the Chamber for the remainder
of the period following the effectivedate of termination shall be prorated and
promptly refunded to the City bythe Chamber to cover the period following
the effective date of termination.Notwithstanding any provision of this
Agreement to the contrary,Section C of thisAgreement entitled,"Review
and Inspection of Chamber Records"shall survive the Term and any
termination of this Agreement.
F.California Law
1.This Agreement shall be governed by the laws of the State ofCalifornia.
\[SIGNATURESONNEXTPAGE\]
In witness whereof, the Parties have executed this Agreement as of the date first set
forthhereinabove.
CHAMBER:CITY:
_________________________________________________________
PresidentDominic Lazzaretto
Arcadia Chamber of CommerceCity Manager
__________________________APPROVED AS TO FORM:
Chief Executive Officer
Arcadia Chamber of Commerce
_______________________________
City Attorney
ATTEST:
_______________________________
City Clerk
EXHIBIT"A"
SERVICES PROVIDED BY ARCADIATHECHAMBER OFCOMMERCE
TO THE CITY OFARCADIA
Fiscal Year 2017-2018
The Chamber shall provide the following services to theCity:
I.PublicRelations
A.Maintain regular office hours with qualifiedpersonnel.
B.Provide accurate and timely information and market the City and
businessareas to hundreds of residents and business people who walk-
in,phone,write, e-mail, or fax the Chamber eachmonth.
C.Prepare and maintain the monthly community calendar of civic group
events.
D.Provide information on Arcadia to realtors and commercial brokers to
assist with business recruitment, business retention, and new
commercial development.
E.Prepare and make available a civic directory which lists all civic,cultural,
social,educational,andbusinessgroups,addresses,meetingdates,etc.
F.Through the Board and Committee structure (e.g., Taste of Arcadia
Committee, Ambassador Meetings, Chamber Board Meetings),and
Chamber functions (e.g., Business Mixers, Networking Breakfasts,
Community&Connection Meetings, Citizen of the Year and Corporate
Community Contributor Awards& Installation Dinner, Business Awards
Events,the Taste of Arcadia, and other various legislative gatherings and
forums) bring civic leaders and City/Agency staff together with business
people and citizens every month.
G.Maintain social media network to promote Chamber, City,andbusiness
activities and news, including Chamber web site withcalendar,Facebook,
Twitter,andanyneweffective technologies.
II.BusinessDevelopment
A.Under the Taste of Arcadia Committee, organize and hold at least one
annual "Business Showcase" as part of the Taste of Arcadia. Consider
holdingadditionalbusiness expos as demand dictates to market Chamber
business member products and services to each other and to the
community. The City will be provided free and prominent space at these
Expos.
B.Prepare and print (approximately every third year) a City Map,including
economic and civic information on Arcadia; provide as many copies to
thecity and Fire &Police Departments asneeded.
C.Prepareandprintthe"BusinessDirectory";providecopytoall
Arcadiabusinesses,andtoresidents;provideasmanycopiestotheCity
asneeded.
D.Conduct special community and business forums, e.g.,Trash/Recycling
pick-upevents,orassistCitytoinformthecommunityofmeetings,e.g.,
communityworkshopsonlargedevelopmentprojects,proposedcity
measures, initiatives and propositions,transportationconcerns,including
Gold Line/Metro,etc.
E.Assist the City during emergencies, by providing a liaison atEmergency
Operations Center; coordinate with the City EOC & Red Crossand
Emergency Centers throughout the City in the event of earthquakeor
disaster;workingwithChamberEmergencyBusinessPreparednessplan
foremergencies.
F.Provideambassadorstoexistingandnewbusinessesthroughouttheyear
tomonitorconcerns,assistinresolvingproblemswiththeChamberorthe
City,meet other Arcadia businesses (e.g., monthly networking I
orientationIbreakfasts).
G.Work actively on business recruitment, expansion and retentionefforts
throughout the City, e.g., accompanying City staff on business visits to
existing businesses and potential newbusinesses.
H.Organize and publicize seminars and training sessions for merchantsand
business members under SBA, SCORE, SGVEP, FoothillWorkforce
Investment Board, Women at Work, and other governmental and
educational programs.
I.Continue to work with Downtown Arcadia Improvement Association on the
downtown community benefits district, improvedparkingand way-finding
signage, and marketingefforts and events.
J.As needed or requested by the City, conduct membership survey ongeneral
businesstopics,e.g.,parking,ride-share,recycling,signage,etc.to
informthe City of businessconcerns
K.Work with other business areasonLive OakAvenue, Duarte Road, Baldwin
Avenue, Foothill Boulevard, andothersectorstoinitiate regular events and
marketing.
L.Continue to develop new media marketing opportunities forbusiness
members throughthe Chamber.
Ill.Government/Legislative
A.Throughthe monthly CommunityConnection& Coffeemeetings,provide
business information toChamber members and serve as a forum for City,
County, State andFederal interrelationships anddialogue.
B.Reviewandrecommendproposedbusinesslegislationandconcernsto
City.
C.Organize and hold the annual “State of the City” event and the annual
“Planning Conference” event eachyear.