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HomeMy WebLinkAboutItem 11f - Budget Appropriation for Public Affairs Consulting Services DATE: April 19, 2022 TO: Honorable Mayor and City Council FROM: Dominic Lazzaretto, City Manager By: Dr. Jennifer Brutus, Senior Management Analyst SUBJECT: RESOLUTION NO. 7424 AMENDING THE FISCAL YEAR 2021-22 GENERAL FUND AND AUTHORIZING A SUPPLEMENTAL BUDGET APPROPRIATION IN THE CITY MANAGER’S OFFICE FOR PUBLIC AFFAIRS CONSULTING SERVICES AND RELATED PUBLIC OUTREACH IN THE AMOUNT OF $39,500, OFFSET BY A REDUCTION IN THE GENERAL FUND RESERVE; AND PROFESSIONAL SERVICES AGREEMENT WITH TBWBH PROPS & MEASURES Recommendation: Adopt and Approve SUMMARY The City Council is considering the adoption of proposed ballot measures for community ratification at the November 8, 2022, General Municipal Election. The ballot measures being considered are amendments to the City’s Charter and establishing a new sports wagering tax. In advance of the election, the assistance of a professional consulting firm familiar with public outreach techniques would be highly beneficial to ensure that the public is fully informed of the options under consideration. Similar services were utilized prior to previous City-placed ballot measures, including the Measure A sales tax in 2019. It is recommended that the City Council adopt Resolution No. 7424 amending the Fiscal Year 2021-22 General Fund Budget authorizing a supplemental appropriation in the City Manager’s Office for public affairs consulting services and related public outreach in the amount of $39,500, offset by a reduction in the General Fund Reserve; and approve, authorize, and direct the City Manager to execute a Professional Services Agreement with TBWBH Props and Measures. BACKGROUND At the March 18, 2022, Special Joint Meeting of the Charter Review Committee (“Committee”) and Arcadia City Council, the City Council discussed the placement of a series of initiatives on the November 8, 2022, General Municipal Election ballot, including various City Charter updates and creation of a new sports wagering tax should a Resolution No. 7424 and PSA with TBWBH Props and Measures April 19, 2022 Page 2 of 3 statewide measure be approved that allows for such activity at Santa Anita Park. In advance of the City Council’s final direction on any proposed measure, it is recommended that a public affairs consultant be retained to assist with the preparation of ballot measure language and related public outreach to inform Arcadia voters about any potential changes to the Charter and the sports wagering tax. DISCUSSION The City Manager’s Office researched public affairs consulting firms that specialize in strategy and communications for cities, counties, school districts, and other public agencies looking to communicate with the public about local ballot measures. Of the two firms that responded to the City’s informal request for proposals, TBWBH was determined to be the only strategy and communications firm that had experience working on ballot measures in the City of Arcadia. In 2012, TBWBH assisted Arcadia Unified School District (“AUSD”) with successfully establishing an annual parcel tax for five years to help prevent budget cuts and fund teachers and academic programs. Later, in 2017, the firm assisted AUSD with developing a measure to increase the local parcel tax and extend funding. In addition, TBWBH has extensive experience working on ballot measures for local cities. In 2020 alone, the firm worked on 18 revenue measures for California cities, which included sales taxes, transient occupancy taxes, and utilities user taxes. The company has worked on projects for the Cities of Beverly Hills, Diamond Bar, Downey, Glendale, La Verne, Palmdale, Santa Monica, South Pasadena, and Whittier, amongst others. TBWBH also serves as the strategy and communication consultant to the County of Los Angeles. TBWBH will assist the City with developing a public informational outreach program using modern communication tools to increase awareness of any proposed ballot measure. This task includes creating informational fact sheets, talking points, frequently asked questions and answers, educational content to be used on the City’s website and social media platforms, and presentations. TBWBH will develop strategies and plans to best inform and engage the community, including internal and external stakeholder groups. Based on the timeline for placing measures on the ballot, the City Manager’s Office will utilize TBWBH’s services for a period of six months in an amount not to exceed $29,500. The City will pay a monthly base consulting fee of $6,500, with an allotment of $500 for reimbursable expenses for the first three months of the contract, for a total of $21,000. An additional $8,500 will be budgeted for as-needed, hourly consulting services for the subsequent three-month period leading up to the election. The second firm to provide a proposal, LG Campaigns, offered their services for $5,500 per month; however, it was determined that they had less experience and their proposal lacked detail and direction. By means of comparison, for similar services for Measure A, the City paid a monthly retainer of $11,000 with a different firm. Resolution No. 7424 and PSA with TBWBH Props and Measures April 19, 2022 Page 3 of 3 While the City is planning on utilizing its current public outreach modes, including social media, the Arcadia Hot Sheet, and City Newsletter as the primary mediums for related information, an additional $10,000 is also being requested for additional print and mailing costs. Based on their experience, proven results, competitive pricing, and familiarity with the community, it is recommended that the City Council enter into a Professional Services Agreement with TBWBH. As a professional services agreement, a formal bid process is not required. ENVIRONMENTAL IMPACT The proposed action does not constitute a project under the California Environmental Quality Act (“CEQA”), based on Section 15061(b)(3) of the CEQA Guidelines, as it can be seen with certainty that it will have no impact on the environment. Thus, this matter is exempt under CEQA. FISCAL IMPACT The Agreement with TBWBH is an amount not to exceed $29,500. There is also a need for an additional $10,000 in the budget for the cost of printing and postage for informational materials to be sent to all voter households in Arcadia. As such, a supplemental appropriation in the amount of $39,500 is being requested for the City Manager’s Office from the City’s General Fund Reserve to adequately fund these anticipated costs for the City’s November 2022 ballot measure(s). RECOMMENDATION It is recommended that the City Council determine that this action does not constitute a project and is therefore, exempt under, the California Environmental Quality Act (“CEQA”); and adopt Resolution No. 7424 amending the Fiscal Year 2021-22 General Fund Budget and authorizing a supplemental appropriation in the City Manager’s Office for public affairs consulting services and related public outreach in the amount of $39,500, offset by a reduction in the General Fund Reserve; and approve, authorize, and direct the City Manager to execute a Professional Services Agreement with TBWBH Props and Measures. Attachments: “A” Resolution No. 7424 “B” Proposed Professional Services Agreement Attachment "A" 1 Updated Feb. 2020 CITY OF ARCADIA PROFESSIONAL SERVICES AGREEMENT WITH TBWBH PROPS AND MEASURES, INC. FOR PUBLIC AFFAIRS CONSULTING SERVICES AND RELATED PUBLIC OUTREACH This Agreement is made and entered into this ____ day of _________, 2022, by and between the City of Arcadia, a municipal corporation organized and operating under the laws of the State of California with its principal place of business at 240 West Huntington Drive, Arcadia, California 91066 (“City”), and TBWBH Props and Measures, Inc., a California Corporation with its principal place of business at 50 Osgood Place, 4th Floor, San Francisco, California, 94133 (“Consultant”). City and Consultant are sometimes individually referred to as “Party” and collectively as “Parties” in this Agreement. RECITALS A.City is a public agency of the State of California and is in need of professional services for the following project: Ballot Measure Strategy and Communications Consulting Services (hereinafter referred to as “the Project”). B.Consultant is duly licensed and has the necessary qualifications to provide such services. C.The Parties desire by this Agreement to establish the terms for City to retain Consultant to provide the services described herein. AGREEMENT NOW, THEREFORE, IT IS AGREED AS FOLLOWS: 1. Services. Consultant shall provide the City with the services described in the Scope of Services attached hereto as Exhibit “A.” 2. Compensation. a.Subject to paragraph 2(b) below, the City shall pay for such services in accordance with the Schedule of Charges set forth in Exhibits “A” and “B.” b.In no event shall the total amount paid for services rendered by Consultant under this Agreement exceed the sum of Twenty-Nine Thousand Five Hundred Dollars ($29,500). Periodic payments shall be made within 30 days of receipt of an invoice which includes a detailed description of the work performed. Payments to Consultant for work performed will be made on a monthly billing basis. 3.Additional Work. If changes in the work seem merited by Consultant or the City, and informal consultations with the other party indicate that a change is warranted, it shall be processed in the following manner: a letter outlining the changes shall be forwarded to the City by Consultant with a statement of estimated changes in fee or time schedule. An amendment to this Agreement shall be prepared by the City and executed by both Parties before performance of such services, or Attachment "B" 2 Updated Feb. 2020 the City will not be required to pay for the changes in the scope of work. Such amendment shall not render ineffective or invalidate unaffected portions of this Agreement. 4. Maintenance of Records. Books, documents, papers, accounting records, and other evidence pertaining to costs incurred shall be maintained by Consultant and made available at all reasonable times during the contract period and for four (4) years from the date of final payment under the contract for inspection by City. 5. Term of Performance. Consultant shall perform its services in a prompt and timely manner and shall commence performance upon receipt of written notice from the City to proceed (“Notice to Proceed”). Consultant shall complete the services required hereunder by October 31, 2022. The Notice to Proceed shall set forth the date of commencement of work. 6. Delays in Performance. a. Neither City nor Consultant shall be considered in default of this Agreement for delays in performance caused by circumstances beyond the reasonable control of the non- performing party. For purposes of this Agreement, such circumstances include but are not limited to, abnormal weather conditions; floods; earthquakes; fire; epidemics; war; riots and other civil disturbances; strikes, lockouts, work slowdowns, and other labor disturbances; sabotage or judicial restraint. b. Should such circumstances occur, the non-performing party shall, within a reasonable time of being prevented from performing, give written notice to the other party describing the circumstances preventing continued performance and the efforts being made to resume performance of this Agreement. 7. Compliance with Law. a. Consultant shall comply with all applicable laws, ordinances, codes and regulations of the federal, state and local government, including Cal/OSHA requirements. b. If required, Consultant shall assist the City, as requested, in obtaining and maintaining all permits required of Consultant by federal, state and local regulatory agencies. c. If applicable, Consultant is responsible for all costs of clean up and/ or removal of hazardous and toxic substances spilled as a result of his or her services or operations performed under this Agreement. 8. Standard of Care Consultant’s services will be performed in accordance with generally accepted professional practices and principles and in a manner consistent with the level of care and skill ordinarily exercised by members of the profession currently practicing under similar conditions. 9. Assignment and Subconsultant 3 Updated Feb. 2020 Consultant shall not assign, sublet, or transfer this Agreement or any rights under or interest in this Agreement without the written consent of the City, which may be withheld for any reason. Any attempt to so assign or so transfer without such consent shall be void and without legal effect and shall constitute grounds for termination. Subcontracts, if any, shall contain a provision making them subject to all provisions stipulated in this Agreement. Nothing contained herein shall prevent Consultant from employing independent associates, and subconsultants as Consultant may deem appropriate to assist in the performance of services hereunder. 10. Independent Contractor Consultant is retained as an independent contractor and is not an employee of City. No employee or agent of Consultant shall become an employee of City. The work to be performed shall be in accordance with the work described in this Agreement, subject to such directions and amendments from City as herein provided. 11. Insurance. Consultant shall not commence work for the City until it has provided evidence satisfactory to the City it has secured all insurance required under this section. In addition, Consultant shall not allow any subcontractor to commence work on any subcontract until it has secured all insurance required under this section. a. Commercial General Liability (i) The Consultant shall take out and maintain, during the performance of all work under this Agreement, in amounts not less than specified herein, Commercial General Liability Insurance, in a form and with insurance companies acceptable to the City. (ii) Coverage for Commercial General Liability insurance shall be at least as broad as the following: (1) Insurance Services Office Commercial General Liability coverage (Occurrence Form CG 00 01) or exact equivalent. (iii) Commercial General Liability Insurance must include coverage for the following: (1) Bodily Injury and Property Damage (2) Personal Injury/Advertising Injury (3) Premises/Operations Liability (4) Products/Completed Operations Liability (5) Aggregate Limits that Apply per Project (6) Explosion, Collapse and Underground (UCX) exclusion deleted (7) Contractual Liability with respect to this Agreement (8) Property Damage (9) Independent Consultants Coverage (iv) The policy shall contain no endorsements or provisions limiting coverage for (1) contractual liability; (2) cross liability exclusion for claims or suits by one insured against another; (3) products/completed operations liability; or (4) contain any other exclusion contrary to the Agreement. 4 Updated Feb. 2020 (v) The policy shall give City, its officials, officers, employees, agents and City designated volunteers additional insured status using ISO endorsement forms CG 20 10 10 01 and 20 37 10 01, or endorsements providing the exact same coverage. (vi) The general liability program may utilize either deductibles or provide coverage excess of a self-insured retention, subject to written approval by the City, and provided that such deductibles shall not apply to the City as an additional insured. b. Automobile Liability (i) At all times during the performance of the work under this Agreement, the Consultant shall maintain Automobile Liability Insurance for bodily injury and property damage including coverage for owned, non-owned and hired vehicles, in a form and with insurance companies acceptable to the City. (ii) Coverage for automobile liability insurance shall be at least as broad as Insurance Services Office Form Number CA 00 01 covering automobile liability (Coverage Symbol 1, any auto). (iii) The policy shall give City, its officials, officers, employees, agents and City designated volunteers additional insured status. (iv) Subject to written approval by the City, the automobile liability program may utilize deductibles, provided that such deductibles shall not apply to the City as an additional insured, but not a self-insured retention. c. Workers’ Compensation/Employer’s Liability (i) Consultant certifies that he/she is aware of the provisions of Section 3700 of the California Labor Code which requires every employer to be insured against liability for workers’ compensation or to undertake self-insurance in accordance with the provisions of that code, and he/she will comply with such provisions before commencing work under this Agreement. (ii) To the extent Consultant has employees at any time during the term of this Agreement, at all times during the performance of the work under this Agreement, the Consultant shall maintain full compensation insurance for all persons employed directly by him/her to carry out the work contemplated under this Agreement, all in accordance with the “Workers’ Compensation and Insurance Act,” Division IV of the Labor Code of the State of California and any acts amendatory thereof, and Employer’s Liability Coverage in amounts indicated herein. Consultant shall require all subconsultants to obtain and maintain, for the period required by this Agreement, workers’ compensation coverage of the same type and limits as specified in this section. d. Professional Liability (Errors and Omissions) At all times during the performance of the work under this Agreement the Consultant shall maintain professional liability or Errors and Omissions insurance appropriate to its profession, in a form and with insurance companies acceptable to the City and in an amount indicated herein. This insurance shall be endorsed to include contractual liability applicable to this Agreement and shall be written on a policy form coverage specifically designed to protect against acts, errors or omissions of the Consultant. “Covered Professional Services” as designated in the policy must 5 Updated Feb. 2020 specifically include work performed under this Agreement. The policy must “pay on behalf of” the insured and must include a provision establishing the insurer's duty to defend. e. Minimum Policy Limits Required (i) The following insurance limits are required for the Agreement: Combined Single Limit Commercial General Liability $1,000,000 per occurrence/$2,000,000 aggregate for bodily injury, personal injury, and property damage Automobile Liability $1,000,000 per occurrence for bodily injury and property damage Employer’s Liability $1,000,000 per occurrence Professional Liability $1,000,000 per claim and aggregate (errors and omissions) (ii) Defense costs shall be payable in addition to the limits. (iii) Requirements of specific coverage or limits contained in this section are not intended as a limitation on coverage, limits, or other requirement, or a waiver of any coverage normally provided by any insurance. Any available coverage shall be provided to the parties required to be named as Additional Insured pursuant to this Agreement. f. Evidence Required Prior to execution of the Agreement, the Consultant shall file with the City evidence of insurance from an insurer or insurers certifying to the coverage of all insurance required herein. Such evidence shall include original copies of the ISO CG 00 01 (or insurer’s equivalent) signed by the insurer’s representative and Certificate of Insurance (Acord Form 25-S or equivalent), together with required endorsements. All evidence of insurance shall be signed by a properly authorized officer, agent, or qualified representative of the insurer and shall certify the names of the insured, any additional insureds, where appropriate, the type and amount of the insurance, the location and operations to which the insurance applies, and the expiration date of such insurance. g. Policy Provisions Required (i) Consultant shall provide the City at least thirty (30) days prior written notice of cancellation of any policy required by this Agreement, except that the Consultant shall provide at least ten (10) days prior written notice of cancellation of any such policy due to non-payment of premium. If any of the required coverage is cancelled or expires during the term of this Agreement, the Consultant shall deliver renewal certificate(s) including the General Liability Additional Insured Endorsement to the City at least ten (10) days prior to the effective date of cancellation or expiration. (ii) The Commercial General Liability Policy and Automobile Policy shall each contain a provision stating that Consultant’s policy is primary insurance and that any 6 Updated Feb. 2020 insurance, self-insurance or other coverage maintained by the City or any named insureds shall not be called upon to contribute to any loss. (iii) The retroactive date (if any) of each policy is to be no later than the effective date of this Agreement. Consultant shall maintain such coverage continuously for a period of at least three years after the completion of the work under this Agreement. Consultant shall purchase a one (1) year extended reporting period A) if the retroactive date is advanced past the effective date of this Agreement; B) if the policy is cancelled or not renewed; or C) if the policy is replaced by another claims-made policy with a retroactive date subsequent to the effective date of this Agreement. (iv) All required insurance coverages, except for the professional liability coverage, shall contain or be endorsed to waiver of subrogation in favor of the City, its officials, officers, employees, agents, and volunteers or shall specifically allow Consultant or others providing insurance evidence in compliance with these specifications to waive their right of recovery prior to a loss. Consultant hereby waives its own right of recovery against City, and shall require similar written express waivers and insurance clauses from each of its subconsultants. (v) The limits set forth herein shall apply separately to each insured against whom claims are made or suits are brought, except with respect to the limits of liability. Further the limits set forth herein shall not be construed to relieve the Consultant from liability in excess of such coverage, nor shall it limit the Consultant’s indemnification obligations to the City and shall not preclude the City from taking such other actions available to the City under other provisions of the Agreement or law. h. Qualifying Insurers (i) All policies required shall be issued by acceptable insurance companies, as determined by the City, which satisfy the following minimum requirements: (1) Each such policy shall be from a company or companies with a current A.M. Best's rating of no less than A:VII and admitted to transact in the business of insurance in the State of California, or otherwise allowed to place insurance through surplus line brokers under applicable provisions of the California Insurance Code or any federal law. i. Additional Insurance Provisions (i) The foregoing requirements as to the types and limits of insurance coverage to be maintained by Consultant, and any approval of said insurance by the City, is not intended to and shall not in any manner limit or qualify the liabilities and obligations otherwise assumed by the Consultant pursuant to this Agreement, including but not limited to, the provisions concerning indemnification. (ii) If at any time during the life of the Agreement, any policy of insurance required under this Agreement does not comply with these specifications or is canceled and not replaced, City has the right but not the duty to obtain the insurance it deems necessary and any premium paid by City will be promptly reimbursed by Consultant or City will withhold amounts sufficient to pay premium from Consultant payments. In the alternative, City may cancel this Agreement. 7 Updated Feb. 2020 (iii) The City may require the Consultant to provide complete copies of all insurance policies in effect for the duration of the Project. (iv) Neither the City nor any of its officials, officers, employees, agents or volunteers shall be personally responsible for any liability arising under or by virtue of this Agreement. j. Subconsultant Insurance Requirements. Consultant shall not allow any subcontractors or subconsultants to commence work on any subcontract until they have provided evidence satisfactory to the City that they have secured all insurance required under this section. Policies of commercial general liability insurance provided by such subcontractors or subconsultants shall be endorsed to name the City as an additional insured using ISO form CG 20 38 04 13 or an endorsement providing the exact same coverage. If requested by Consultant, City may approve different scopes or minimum limits of insurance for particular subcontractors or subconsultants. 12. Indemnification. a. To the fullest extent permitted by law, Consultant shall defend (with counsel of City’s choosing), indemnify and hold the City, its officials, officers, employees, volunteers, and agents free and harmless from any and all claims, demands, causes of action, costs, expenses, liability, loss, damage or injury of any kind, in law or equity, to property or persons, including wrongful death, in any manner arising out of, pertaining to, or incident to any acts, errors or omissions, or willful misconduct of Consultant, its officials, officers, employees, subcontractors, consultants or agents in connection with the performance of the Consultant’s services, the Project or this Agreement, including without limitation the payment of all damages, expert witness fees and attorney’s fees and other related costs and expenses. Consultant's obligation to indemnify shall not be restricted to insurance proceeds, if any, received by Consultant, the City, its officials, officers, employees, agents, or volunteers. b. To the extent required by Civil Code section 2782.8, which is fully incorporated herein, Consultant’s obligations under the above indemnity shall be limited to claims that arise out of, pertain to, or relate to the negligence, recklessness, or willful misconduct of the Consultant, but shall not otherwise be reduced. If Consultant’s obligations to defend, indemnify, and/or hold harmless arise out of Consultant’s performance of “design professional services” (as that term is defined under Civil Code section 2782.8), then upon Consultant obtaining a final adjudication that liability under a claim is caused by the comparative active negligence or willful misconduct of the City, Consultant’s obligations shall be reduced in proportion to the established comparative liability of the City and shall not exceed the Consultant’s proportionate percentage of fault. 13. California Labor Code Requirements. a. Consultant is aware of the requirements of California Labor Code Sections 1720 et seq. and 1770 et seq., which require the payment of prevailing wage rates and the performance of other requirements on certain “public works” and “maintenance” projects (“Prevailing Wage Laws”). If the services are being performed as part of an applicable “public works” or “maintenance” project, as defined by the Prevailing Wage Laws, and if the total compensation is $15,000 or more for maintenance or $25,000 or more for construction, alteration, demolition, installation, or repair, Consultant agrees to fully comply with such Prevailing Wage Laws. Consultant shall defend, indemnify and hold the City, its officials, officers, employees and 8 Updated Feb. 2020 agents free and harmless from any claims, liabilities, costs, penalties or interest arising out of any failure or alleged failure to comply with the Prevailing Wage Laws. It shall be mandatory upon the Consultant and all subconsultants to comply with all California Labor Code provisions, which include but are not limited to prevailing wages (Labor Code Sections 1771, 1774 and 1775), employment of apprentices (Labor Code Section 1777.5), certified payroll records (Labor Code Sections 1771.4 and 1776), hours of labor (Labor Code Sections 1813 and 1815) and debarment of contractors and subcontractors (Labor Code Section 1777.1). b. If the services are being performed as part of an applicable “public works” or “maintenance” project and if the total compensation is $15,000 or more for maintenance or $25,000 or more for construction, alteration, demolition, installation, or repair, then pursuant to Labor Code Sections 1725.5 and 1771.1, the Consultant and all subconsultants performing such services must be registered with the Department of Industrial Relations. Consultant shall maintain registration for the duration of the Project and require the same of any subconsultants, as applicable. This Project may also be subject to compliance monitoring and enforcement by the Department of Industrial Relations. It shall be Consultant’s sole responsibility to comply with all applicable registration and labor compliance requirements. c. This Agreement may also be subject to compliance monitoring and enforcement by the Department of Industrial Relations. It shall be Consultant’s sole responsibility to comply with all applicable registration and labor compliance requirements. Any stop orders issued by the Department of Industrial Relations against Consultant or any subcontractor that affect Consultant’s performance of services, including any delay, shall be Consultant’s sole responsibility. Any delay arising out of or resulting from such stop orders shall be considered Consultant caused delay and shall not be compensable by the City. Consultant shall defend, indemnify and hold the City, its officials, officers, employees and agents free and harmless from any claim or liability arising out of stop orders issued by the Department of Industrial Relations against Consultant or any subcontractor. 14. Verification of Employment Eligibility. By executing this Agreement, Consultant verifies that it fully complies with all requirements and restrictions of state and federal law respecting the employment of undocumented aliens, including, but not limited to, the Immigration Reform and Control Act of 1986, as may be amended from time to time, and shall require all subconsultants and sub-subconsultants to comply with the same. 15. Laws and Venue. This Agreement shall be interpreted in accordance with the laws of the State of California. If any action is brought to interpret or enforce any term of this Agreement, the action shall be brought in a state or federal court situated in the County of Los Angeles, State of California. 16. Termination or Abandonment a. City has the right to terminate or abandon any portion or all of the work under this Agreement by giving ten (10) calendar days written notice to Consultant. In such event, City shall be immediately given title and possession to all original field notes, drawings and specifications, written reports and other documents produced or developed for that portion of the work completed and/or being abandoned. City shall pay Consultant the reasonable value of services rendered for any portion of the work completed prior to termination. If said termination 9 Updated Feb. 2020 occurs prior to completion of any task for the Project for which a payment request has not been received, the charge for services performed during such task shall be the reasonable value of such services, based on an amount mutually agreed to by City and Consultant of the portion of such task completed but not paid prior to said termination. City shall not be liable for any costs other than the charges or portions thereof which are specified herein. Consultant shall not be entitled to payment for unperformed services, and shall not be entitled to damages or compensation for termination of work. b. Consultant may terminate its obligation to provide further services under this Agreement upon thirty (30) calendar days’ written notice to City only in the event of substantial failure by City to perform in accordance with the terms of this Agreement through no fault of Consultant. 17. Documents. Except as otherwise provided in “Termination or Abandonment,” above, all original field notes, written reports, Drawings and Specifications and other documents, produced or developed for the Project shall, upon payment in full for the services described in this Agreement, be furnished to and become the property of the City. 18. Organization Consultant shall assign Charles Heath, Partner, as Project Manager. The Project Manager shall not be removed from the Project or reassigned without the prior written consent of the City. 19. Limitation of Agreement. This Agreement is limited to and includes only the work included in the Project described above. 20. Notice Any notice or instrument required to be given or delivered by this Agreement may be given or delivered by depositing the same in any United States Post Office, certified mail, return receipt requested, postage prepaid, addressed to: CITY: City of Arcadia 240 West Huntington Drive Arcadia, CA 91066 Attn: Michael Bruckner, Deputy City Manager CONSULTANT: TBWBH Props and Measure, Inc. 50 Osgood Place, 4th Floor San Francisco, CA 94133 Charles Heath, Partner and shall be effective upon receipt thereof. 21. Third Party Rights Nothing in this Agreement shall be construed to give any rights or benefits to anyone other than the City and the Consultant. 10 Updated Feb. 2020 22. Equal Opportunity Employment. Consultant represents that it is an equal opportunity employer and that it shall not discriminate against any employee or applicant for employment because of race, religion, color, national origin, ancestry, sex, age or other interests protected by the State or Federal Constitutions. Such non-discrimination shall include, but not be limited to, all activities related to initial employment, upgrading, demotion, transfer, recruitment or recruitment advertising, layoff or termination. 23. Entire Agreement This Agreement, with its exhibits, represents the entire understanding of City and Consultant as to those matters contained herein, and supersedes and cancels any prior or contemporaneous oral or written understanding, promises or representations with respect to those matters covered hereunder. Each party acknowledges that no representations, inducements, promises or agreements have been made by any person which are not incorporated herein, and that any other agreements shall be void. This Agreement may not be modified or altered except in writing signed by both Parties hereto. This is an integrated Agreement. 24. Severability The unenforceability, invalidity or illegality of any provision(s) of this Agreement shall not render the provisions unenforceable, invalid or illegal. 25. Successors and Assigns This Agreement shall be binding upon and shall inure to the benefit of the successors in interest, executors, administrators and assigns of each party to this Agreement. However, Consultant shall not assign or transfer by operation of law or otherwise any or all of its rights, burdens, duties or obligations without the prior written consent of City. Any attempted assignment without such consent shall be invalid and void. 26. Non-Waiver None of the provisions of this Agreement shall be considered waived by either party, unless such waiver is specifically specified in writing. 27. Time of Essence Time is of the essence for each and every provision of this Agreement. 28. City’s Right to Employ Other Consultants City reserves its right to employ other consultants, including engineers, in connection with this Project or other projects. 29. Prohibited Interests Consultant maintains and warrants that it has not employed nor retained any company or person, other than a bona fide employee working solely for Consultant, to solicit or secure this Agreement. Further, Consultant warrants that it has not paid nor has it agreed to pay any company or person, other than a bona fide employee working solely for Consultant, any fee, 11 Updated Feb. 2020 commission, percentage, brokerage fee, gift or other consideration contingent upon or resulting from the award or making of this Agreement. For breach or violation of this warranty, City shall have the right to rescind this Agreement without liability. For the term of this Agreement, no director, official, officer or employee of City, during the term of his or her service with City, shall have any direct interest in this Agreement, or obtain any present or anticipated material benefit arising therefrom. [SIGNATURES ON FOLLOWING PAGE] 12 Updated Feb. 2020 SIGNATURE PAGE FOR PROFESSIONAL SERVICES AGREEMENT BETWEEN THE CITY OF ARCADIA AND TBWBH PROPS AND MEASURES, INC. FOR BALLOT MEASURE STRATEGY AND COMMUNICATIONS CONSULTING SERVICES IN WITNESS WHEREOF, the Parties have executed this Agreement as of the date first written above. CITY OF ARCADIA TBWBH PROPS AND MEASURES, INC. By: By: Dominic Lazzaretto Signature City Manager Date: Print Name and Title ATTEST: Date: By: By: City Clerk Signature APPROVED AS TO FORM Print Name and Title By: Date: Stephen P. Deitsch City Attorney 13 Updated Feb. 2020 EXHIBIT “A” Scope of Services and Compensation Schedule Engagement of TBWBH Props & Measures (TBWBH). During the term of this Agreement, Client hereby engages TBWBH to perform the following services (collectively, “Services”): a. Feasibility Assessment. TBWBH shall perform any of the following services as needed to assess the electoral feasibility of one or more ballot measures for Client: 1) Conduct a demographic analysis of voters within Client’s jurisdiction and how they break into key sub-groups by age, ethnicity, political party, length of residency, and other key criteria; 2) Analyze past election results in the jurisdiction and region to understand voter turnout trends and other relevant voting patterns; 3) Research other local ballot measure proposals that may be heading to an upcoming ballot that could compete with Client’s ballot measure(s); and 4) Make a specific recommendation regarding ballot measure or package of measures to place on the ballot. b. Ballot Measure Development. TBWBH shall perform any of the following services as needed to assist Client in preparing the ballot measure(s) for the ballot: 1) For a potential charter amendment measure, recommend the components, features, and specific language to include in a measure; 2) For one or more potential revenue measures, recommend the tax type, tax rate, duration, accountability features and specific language to include in a measure; 3) Work with legal counsel to develop the resolutions or ordinances required for calling an election; 4) Work with legal counsel to develop the 75-word ballot questions; 5) Work with legal counsel to develop and refine the full text of the measures, ballot arguments, rebuttals and other materials that will appear in the ballot pamphlet mailed to all voters; 6) Present recommendations, documents and resolutions to Client’s administration and City Council for approval; and 7) Work with the City Clerk and County Registrar of Voters Office as needed to assist Client in completing the process of qualifying for the ballot. c. Public Information. TBWBH shall perform any of the following services as needed to raise awareness of Client’s funding needs and the Revenue Measure proposal: 1) Develop informational fact sheets to be distributed digitally and at community functions; 2) Develop talking points, frequently asked questions and answers and provide message trainings to city staff and others; 3) Provide content related to the ballot measure(s) to be added to Client’s website, used in social media posts, included in email updates, and added to newsletters; 4) Prepare PowerPoint presentations for community meetings and online presentations; 14 Updated Feb. 2020 5) Write, design, and produce mailings and advertising to educate, inform and engage voters; 6) Develop strategies and plans to inform and engage key internal stakeholder groups; and 7) Develop strategies and plans to inform and engage influential external groups including elected leaders, business leaders, city leaders, ethnic community leaders, faith community leaders, taxpayer groups and others. Compensation Schedule In consideration for the Services to be rendered by TBWBH pursuant to this Agreement, Client shall pay the following fees to TBWBH: Base Consulting Fee. TBWBH shall be paid a Base Consulting Fee of $6,500 per month, payable within 30 days of receipt of invoice, for the period of May 1, 2022, through July 31, 2022. The Base Consulting Fee shall be calculated on a pro-rata basis for initial and/or final month of service if less than a full calendar month. For the period of August 1, 2022, through November 8, 2022, TBWBH shall be compensated according to the following hourly rate fee schedule. During this period, monthly base consulting fees shall not exceed $6,500 per month without the prior approval of Client. Partner $325 per hour Consultant $275 per hour Associate $250 per hour Art Director/Graphic Designer $250 per hour Other Support Staff $200 per hour Total Consulting Budget (6 months) $ 28,000 Reimbursement of Expenses. Client shall reimburse TBWBH for expenses incurred by TBWBH from time to time in connection with the performance of the Services described herein, which includes, but is not limited to, automobile mileage at the established IRS reimbursement rate at the time at the time of travel, parking fees, copying fees, telephone charges, postage, and other out-of-pocket expenses. TBWBH shall submit a report of actual expenses, and within thirty (30) days thereafter, Client shall reimburse TBWBH in full. Expenses billed to Client shall not exceed $500 in the aggregate, per calendar month without the verbal or written approval of Client. Any verbal approval shall be confirmed in writing by either party. Client may designate in writing an individual(s) with authority to approve expenses on Client's behalf. Total Contingencies Budget $ 1,500 TOTAL PROJECT COST NOT TO EXCEED: $ 29,500 15 Updated Feb. 2020 EXHIBIT “B” Schedule of Charges/Payments Consultant will invoice City on a monthly basis for consulting services and request reimbursement for additional costs incurred as notated in Exhibit “A”.