HomeMy WebLinkAboutItem 11n - WaterSmart Services Agreement
DATE: June 17, 2025
TO: Honorable Mayor and City Council
FROM: Paul Cranmer, Public Works Services Director
By: Carmen Masud, Deputy Public Works Services Director
SUBJECT: SERVICES AGREEMENT WITH VERTEX DATA UTILITY SERVICES,
LLC. TO PROVIDE WATERSMART SOFTWARE FOR ARCADIA WATER
CUSTOMERS IN AN AMOUNT NOT TO EXCEED $49,597.14
CEQA: Not a Project
Recommendation: Approve
SUMMARY
Since 2015, the Public Works Services Department (“PWSD”) has been providing home
water reports for residential utility customers through WaterSmart Software. The home
water reports encourage water conservation, provide education on how much water a
household uses, and compare customer’s water use to similar sized properties. The
WaterSmart home water reports have been one of the most effective ways to encourage
water conservation. The existing three-year Agreement for the WaterSmart Software
approved by the City Council on August 16, 2022, is expiring.
It is recommended that the City Council approve, authorize, and direct the City Manager
to execute an annual Services Agreement with Vertex Data Utility Services, LLC. to
provide WaterSmart Software in an amount not to exceed $49,597.14. It is further
recommended that the City Council authorize three optional annual extensions and
delegate the authority to approve future extensions under this agreement to the City
Manager, without having to return to the City Council for subsequent approval, provided
that any changes to the financial terms stay within standard inflationary limits.
BACKGROUND
As California continues to experience unpredictable weather conditions, water
conservation remains a state legislative interest. As such, it is beneficial to the City of
Arcadia and the community to continue efficient water use habits. The City of Arcadia has
utilized WaterSmart Software, a cloud-based, one-of-a-kind customer engagement and
analytics platform to provide residents with individualized household water use goals and
water conservation tips. The existing Agreement for the WaterSmart Software is set to
Services Agreement for WaterSmart
June 17, 2025
Page 2 of 3
expire. WaterSmart, acquired by Vertex Data Utility Services, LLC. in 2020, utilizes a web-
based system that encourages water use efficiency through behavioral motivation. Their
services include easy-to-read home water reports that provide customers with information
on how much water their household uses, how they compare to neighbors, and how they
can save water and money.
WaterSmart offers personalized home water reports and access to an interactive web
portal. Both have shown to be effective in assisting with water use efficiency. Based on
controlled, randomized experiments, residential customers who receive home water
reports are three times more likely to participate in the City’s water conservation
programs. Incremental gains in water efficiency at the household level translate into
significant systemwide economic savings and return-on-investment for utility customers.
DISCUSSION
WaterSmart is used by more than thirty-four California public and private water utilities,
including the Cities of Glendale, Pasadena, Los Angeles, Buena Park, and Irvine Ranch
Water District. Utilities that have implemented the WaterSmart software show annual
water savings of over 5%. WaterSmart's customer-engagement platform includes paper
and electronic home water reports, a consumer web portal for residents, and a water
efficiency dashboard for the Water Utility staff.
The City of Arcadia water conservation program includes:
Home Water Reports
• Home water report mailed to customers.
• Reports include personalized water consumption in Gallons Per Day.
• Reports include consumption comparison to neighborhood.
• Reports include personalized water saving actions.
Water Customer Portal
• Water use comparison to neighbors.
• Historic water use trend analysis.
• Seasonal use comparison.
• Targeted recommendations.
Utility Water Dashboard
• Track and measure results.
• Improve customer service interactions.
• Consumption and behavior analytics by customer class.
• Water use trend analysis.
• Leak and high use alerts.
Services Agreement for WaterSmart
June 17, 2025
Page 3 of 3
WaterSmart home water reports are delivered to 9,611 Arcadia residents. Approximately
1,593 residential customers are registered in the WaterSmart Customer Portal. Per
WaterSmart’s efficiency study, which tests the impact of water reports on residential water
consumption, it was determined that WaterSmart home water reports help save
approximately 1,669 acre-feet of water annually. Because WaterSmart software is a
proprietary, one-of-a-kind software solution, it is considered a sole source agreement.
ENVIRONMENTAL ANALYSIS
The proposed action does not constitute a project under the California Environmental
Quality Act (“CEQA”), as it can be seen with certainty that it will have no impact on the
environment.
FISCAL IMPACT
The services agreement with Vertex Data Utility Services, LLC. for the WaterSmart
Software will be in amount not to exceed $49,597.14. Sufficient funds are budgeted in the
Fiscal Year 2025-26 Operating Budget - Water Fund.
RECOMMENDATIONS
It is recommended that the City Council determine that this agreement does not constitute
a project under the California Environmental Quality Act (“CEQA”); and approve,
authorize, and direct the City Manager to execute a Services Agreement with Vertex Data
Utility Services, LLC. to provide WaterSmart Software for Arcadia water customers in an
amount not to exceed $49,597.14. It is further recommended that the City Council
authorize three optional annual extensions and delegate the authority to approve future
extensions under this agreement to the City Manager, without having to return to the City
Council for subsequent approval, provided that any changes to the financial terms stay
within standard inflationary limits.
Attachment: Proposed Services Agreement
1
PROPRIETARY AND CONFIDENTIAL - This document and the information contained herein is Confidential and Proprietary, contains VertexOne trade secrets, and is not for use by or
disclosure to anyone except VertexOne, its affiliates and authorized representatives, and Client, except under written agreement between the parties, or as otherwise required by law.
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TERMS AND CONDITIONS
This agreement is made between WaterSmart Software,
Inc. (“VertexOne”), a Delaware Limited Liability Company,
and City of Arcadia (“Utility”). In addition, for the
protection of Utility and VertexOne, certain customary
legal terms are set forth below and on the “Software-as-a-
Service Provisions” attached. This document and its
incorporated attachments are together referred to as the
“Agreement”.
1. Payment by Utility under this Agreement for the
initial term specified above is outlined in the Order
Form. VertexOne shall invoice Utility upon signing of
the Agreement and be compensated as set forth in
the Order Form, and Utility shall pay invoices within
30 days of receipt. VertexOne shall be entitled but not
obligated to suspend services due to delinquent
payments, and any late payments shall be subject to
an additional charge of the lesser of either (i)1.5%
per month; or (ii) the maximum interest rate
permitted by law. Client is responsible for paying all
taxes associated with its purchases hereunder. If
VertexOne has the legal obligation to pay or collect
taxes, VertexOne will invoice Client and Client will
pay that amount unless Client provides VertexOne
with a valid tax exemption certificate authorized by
the appropriate taxing authority.
2. Each party has the right to terminate this Agreement
if the other party has materially breached the
Agreement and such breach remains uncured for a
period of thirty days after written notice of such
breach is sent to the breaching party.
3. VertexOne is an independent contractor, and shall
not be considered an officer, agent, or employee of
Utility.
4. VertexOne shall perform its services in a timely and
professional manner consistent with standards
generally and reasonably expected of software-as-a-
service VertexOnes serving water utilities in the
United States. VertexOne and its pertinent
contractors have and shall maintain any applicable
licenses or authorizations necessary to provide their
services to Utility.
5. The Software-as-a-Service Provisions attached are
incorporated by reference and include terms
covering intellectual property rights, confidentiality,
cooperation of the parties, limitation of liability, and
certain other terms. Also included are terms
applicable to bill payment, leak alert and group
messenger services if such services are elected by
Utility.
6. VertexOne shall hold harmless, defend, and
indemnify Utility and its officers, directors,
employees, and volunteers from and against all
claims, damages, losses, and expenses including
reasonable attorney fees arising out of VertexOne’s
services, to the extent caused by any grossly
negligent act or omission of VertexOne, any of its
subcontractors, and anyone employed by any of
them, except if caused by the active negligence, sole
negligence, or willful misconduct of Utility.
VertexOne’s defense and indemnity obligations
under this Agreement shall be limited and shall not
exceed the fees received by VertexOne for the
services that give rise to the liability in the twelve
months preceding the accrual of such liability. The
foregoing general defense and indemnity provisions
shall not apply to contexts excluded by other express
terms of this Agreement.
7. If Utility elects to make available to its end users
optional bill payment services offered by or
supported by VertexOne, which may or may not be
integrated within VertexOne’s electronic interfaces,
Utility acknowledges that such services are provided
directly to Utility by a third-party independent
contractor. Such services shall not be supported by
VertexOne until Utility enters into a mutually
acceptable commercial agreement directly with such
third party which shall govern Utility’s rights and
obligations with respect to such services. The
indemnity provisions above shall not apply to bill
payment services, and any indemnity for such
services shall be provided by the referenced third-
party provider.
8. Unless otherwise specified, VertexOne shall maintain
the following policies of insurance in full force and
effect during the term of the Agreement in the
amounts shown below.
Commercial General
Liability Insurance (policy
as broad as the standard ISO
form)
$1,000,000per
occurrence /
$2,000,000 aggregate
per policy
Professional Liability
(errors and omissions,
including cyber coverage)
$5,000,000 per claim
Automobile Liability
Insurance including hired,
and non-owned vehicles
$1,000,000 per
accident
Workers’ Compensation As required by statute
9. All insurance coverages of VertexOne are primary
insurance as to Utility.
10. Upon request by Utility, a certificate of insurance
shall be promptly provided by VertexOne confirming
the coverages above.
11. VertexOne shall comply, and upon request shall
certify its compliance with, any conflict-of-interest
avoidance requirements of Utility.
12. Upon or before external launch of VertexOne’s
services, Utility and VertexOne shall cooperate to
mutually approve a press release announcing the
parties’ relationship. Each party may disseminate
and display such press release and/or its contents
and may reference its relationship with the other
party by name and display of the other’s logo, online
and offline and in subsequent communications with
third parties.
13. Utility may extend or expand the agreement beyond
the initial term provided for above by signing a
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PROPRIETARY AND CONFIDENTIAL - This document and the information contained herein is Confidential and Proprietary, contains VertexOne trade secrets, and
is not for use by or disclosure to anyone except VertexOne, its affiliates and authorized representatives, and Client, except under written agreement between
the parties, or as otherwise required by law.
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mutually acceptable Order Form prior to the
expiration of the initial term.
14. This Agreement may be executed in counterparts,
including by electronic delivery. It states the
complete agreement of the parties concerning its
subject matter, and it may be extended or amended
only in a writing signed by both parties.
15. Notices shall be sent to each party at the addresses in
the signature block.
16. Where either Party sees the need for a change, Client
may request or VertexOne may recommend such
Change in accordance with the Change Management
Process outlined in Exhibit A. Either Party may also
seek additional information or suggest reasonable
modifications to a proposed change. Additional work
falling under the Change Management Policy will be
billed at the specified hourly rate, excluding travel
expenses. The Blended Rate is subject to Annual
Escalation increases per the Agreement terms.
17. Upon (a) any automatic extension of the Term or the
Subscription End Date, or (b) use of the Software
beyond the Term or Subscription End
Date, VertexOne shall apply a twenty-five percent
(25%) increase to the Fees and may in its sole
discretion add new charges (including charges to
account for increases or decreases in transaction
volume). If Client has agreed to a renewal (in an
Order Form or Statement of Work) before
the automatic extension date, Subscription End Date,
or the first day of the hold-over period, the relevant
Order Form or Statement of Work associated with
such renewal shall prevail. Client understands that
pricing is contingent on timely renewal and failure to
timely renew requires VertexOne to allocate
resources in a manner that incurs additional cost. If
a renewal is agreed after the extension or hold-over
period, no refund or credit against future fees will be
given.
IT IS SO AGREED.
VertexOne
By: ____________________________________
Name: _________________________________
Date: __________________________________
Address: __________________________________
Utility
By: ____________________________________
Name: _________________________________
Effective Date: ___________________________
Address: __________________________________
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PROPRIETARY AND CONFIDENTIAL - This document and the information contained herein is Confidential and Proprietary, contains VertexOne trade secrets, and is not for use by or
disclosure to anyone except VertexOne, its affiliates and authorized representatives, and Client, except under written agreement between the parties, or as otherwise required by law.
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Software-as-a-Service Provisions
BACKGROUND: VERTEXONE’s customer
engagement and data analytics services are to be
provided primarily by utilization of VERTEXONE’s
proprietary software hosted on VERTEXONE’s
computer systems and accessed by authorized
users over the Internet. This is a shared cost
software utilization model which enables
customers to achieve substantial cost savings
versus commissioning custom development of
software or licensing software for installation and
maintenance on customers’ computer systems.
Companies like VERTEXONE are commonly
referred to as “SaaS” or “software-as-a-service”
providers. Certain supplemental provisions which
are customary within the SaaS sector and
essential to enabling VERTEXONE’s SaaS service
model and providing substantial cost savings for
Utility, are set forth below and incorporated by
reference in the Agreement. Also included below
are additional terms applicable to bill payment,
leak alert and group messenger services if such
services are elected by Utility.
A. VERTEXONE’s reservation of intellectual
property rights VERTEXONE has created,
acquired or otherwise currently has rights in, and
may, in connection with the performance of this
Agreement or otherwise develop, create, employ,
provide, modify, acquire or otherwise obtain
rights in various inventions, concepts, ideas,
methods, methodologies, procedures,
processes, know-how, techniques, models,
templates, software, applications,
documentation, user interfaces, screen and print
designs, source code, object code, databases,
algorithms, development framework repositories,
system designs, processing techniques, tools,
utilities, routines and other property or materials,
including without limitation any and all subject
matter protected or which may be protected
under patent, copyright, mask work, trademark,
trade secret, or other laws relating to intellectual
property, whether existing now or in the future,
whether statutory or common law, in any
jurisdiction in the world (“VERTEXONE IP”).
Utility acknowledges that VERTEXONE owns and
shall own all intellectual property rights in and to
deliverables hereunder, the VERTEXONE IP and
derivative works of VERTEXONE IP (whether
independently or jointly conceived), regardless of
whether or not incorporated in any print or
electronic Water Reports, Customer Portal, Utility
Dashboard, or other software or deliverable
provided to Utility by VERTEXONE, and that Utility
shall acquire no right or interest in the same.
Utility agrees to assign, and hereby does
assign, any right, title and interest in any
suggestions, enhancement requests, or other
feedback provided by Utility relating to services
offered by VERTEXONE. If and to the extent any
such assignment is ineffective, Utility hereby
grants to VERTEXONE a royalty-free, worldwide,
irrevocable, perpetual license to use and
incorporate into its services any such
suggestions, enhancement requests, or other
feedback provided by Utility.
Subject to the foregoing, authorized
employees and customers of Utility may during
the term of the Agreement access and use the
VERTEXONE SaaS services, print and electronic
Water Reports, Customer Portal, Utility
Dashboard, Extended Messaging Services, other
deliverables provided to Utility by VERTEXONE,
and applicable bill presentment services, each as
so specified by the Scope of Work, for purposes
of Utility’s customer engagement program,
customer billing, and for Utility’s internal
purposes, so long as Utility is current with respect
to its financial and other obligations under the
Agreement. Such authorization is limited to
Utility’s service territory and is non-exclusive,
non-transferable, and non-sublicensable. If Utility
enters into an agreement with a third-party
contractor of VERTEXONE related to bill payment
services, the intellectual property provisions of
such agreement shall apply with respect to
intellectual property owned or controlled by such
third party. Any rights not expressly granted
herein are reserved by VERTEXONE and its
licensors.
B. Utility’s cooperation in providing necessary
inputs Deliverables to be provided by
VERTEXONE via its proprietary software require
certain data from Utility. Utility shall provide
VERTEXONE with those data, records, reports,
approvals, and other inputs identified for Utility to
provide in the Scope of Work or otherwise
requested by VERTEXONE. Utility shall ensure
that such inputs are accurate and within Utility’s
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PROPRIETARY AND CONFIDENTIAL - This document and the information contained herein is Confidential and Proprietary, contains VertexOne trade secrets, and
is not for use by or disclosure to anyone except VertexOne, its affiliates and authorized representatives, and Client, except under written agreement between
the parties, or as otherwise required by law.
20240208
legal rights to share with VERTEXONE subject to
the confidentiality and other applicable provisions
of the Agreement. Time is of the essence, and
Utility shall provide its inputs within the
timeframes specified for Utility by the Scope of
Work. If bill payment services are included in the
Scope of Work, Utility shall cooperate with
VERTEXONE and its applicable third-party
partner(s) in timely providing the data, records,
reports, approvals, and other inputs requested for
such services. VERTEXONE shall not be
responsible for delays outside VERTEXONE’s
control, and deadlines for VERTEXONE’s
performance shall be adjusted, if necessary, to
accommodate delays by Utility.
C. Confidentiality and VERTEXONE’s use of
aggregated data All data, documents and other
information received or accessed by one party
(“Receiver”) from the other party or its end users
(collectively, “Discloser”) for performance of this
Agreement, including without limitation personally
identifiable information and financial information,
are deemed confidential. Such information shall
not be used or disclosed by the Receiver without
the prior written consent of the Discloser or owner
(which may include without limitation consent by
end users to share any information with additional
users they authorize), except to the Receiver’s
employees and contractors on a need-to-know
basis for performance of this Agreement with
appropriate confidentiality protections. For this
purpose, protected confidential information shall
not include (i) information that, at the time of
disclosure, is publicly available or generally
known or available to third parties, or information
that later becomes publicly available or generally
known or available to third parties through no act
or omission by the Receiver; (ii) information that
the Receiver can demonstrate was in its
possession prior to receipt from the Discloser; (iii)
information received by the Receiver from a third
party who, to the Receiver’s knowledge and
reasonable belief, did not acquire such
information on a confidential basis from the
Discloser; (iv) information the Receiver can
demonstrate was independently developed by it
or a third party; or (v) information that the
Receiver is legally required or compelled by a
court to disclose.
The foregoing confidentiality obligations are
subject to the following clarification of the parties’
rights and obligations with respect to aggregated
and anonymous data. The foregoing
confidentiality provisions do not apply to
any public records, as that term is used in
the California Public Records Act (Cal.
Government Code sections 7920.000 et
seq.), that are subject to public disclosure
under the California Public Records Act. The
confidentiality obligations set forth herein
shall not apply to the extent such
information is determined to be a public
record subject to disclosure under the
CPRA; provided that, to the extent
permitted by law, prior notice shall be given
to VertexOne of any request for such
information to allow VertexOne
the opportunity to seek a protective order
or other appropriate remedy. Utility hereby
gives its permission to VERTEXONE to use and
disclose on an anonymous and/or aggregated
basis (excluding any personally identifiable
information) any data pertaining to Utility end
customers and their water consumption,
including without limitation derivative data and
data combined with the data of other utilities, for
purposes of project evaluation and any research,
product development, marketing, or other
legitimate business purposes. This Section C
shall survive any termination or expiration of the
Agreement. Each party shall post and comply
with its applicable privacy policy.
D. Software corrections and third-party acts;
limitation of liability for SaaS services In the event
that VERTEXONE’s services fail to meet
specifications or other requirements specified by
the Scope of Work, Utility shall promptly notify
VERTEXONE and VERTEXONE shall promptly
correct any defect or substitute services,
software, or products to achieve the functionality
and benefits originally specified. If VERTEXONE
promptly makes such correction or substitution,
VERTEXONE shall have no further liability with
5
PROPRIETARY AND CONFIDENTIAL - This document and the information contained herein is Confidential and Proprietary, contains VertexOne trade secrets, and
is not for use by or disclosure to anyone except VertexOne, its affiliates and authorized representatives, and Client, except under written agreement between
the parties, or as otherwise required by law.
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respect to said defect(s), notwithstanding any
other provision of the Agreement. All warranties
not expressly stated in the Agreement are
disclaimed. Utility understands that Utility’s use of
VERTEXONE’s services provided online may be
interrupted by circumstances beyond
VERTEXONE’s control involving third parties,
including without limitation computer,
telecommunications, network, Internet service
provider or hosting facility failures or delays
involving hardware, software, networks, or power
systems not within VERTEXONE’s possession or
direct control, and network intrusions or denial of
service attacks (collectively, “Third Party Acts”).
VERTEXONE shall not be responsible or
otherwise liable for any Third-Party Acts,
including, without limitation, any delays, failures,
or security breaches and damages resulting from
or due to any Third-Party Acts, provided that
VERTEXONE has exercised due care. However,
in the case of any Third-Party Act which will delay
or prevent VERTEXONE from providing online
services to Utility, VERTEXONE will promptly
notify Utility and assist in mitigating any impact.
NEITHER PARTY WILL BE LIABLE TO THE
OTHER, UNDER ANY CLAIM RELATING TO
THIS AGREEMENT, FOR ANY INDIRECT,
INCIDENTAL, EXEMPLARY, SPECIAL,
RELIANCE or CONSEQUENTIAL DAMAGES,
INCLUDING LOSS OF PROFITS, REVENUE OR
LOSS OF DATA, EVEN IF ADVISED OF THE
POSSIBILITY OF THESE DAMAGES. Under no
circumstances or event shall VERTEXONE’s total
cumulative liability for losses or damages of any
kind arising under or relating to this Agreement
and under any theory (contract, tort, defense,
and indemnity, or otherwise), exceed the fees
received by VERTEXONE for the services that
give rise to the liability in the twelve months
preceding the accrual of such liability. The
foregoing limited remedy and limitation of liability
provisions shall apply notwithstanding any
conflicting provisions or any failure of essential
purpose with respect to a limited remedy or
limitation of liability, and shall survive any
termination or expiration of the Agreement. Utility
acknowledges that pricing for VERTEXONE’s
services would be substantially higher without the
aforementioned limitations.
E. Technology and services infrastructure
VertexOnes VERTEXONE as a SaaS provider
utilizes the secure cloud hosting platform of a
third-party industry leader in cloud computing
with state-of-the art security to host the data of all
VERTEXONE customers. VERTEXONE utilizes a
reputable third party VertexOne to perform
printing and mailing services when included
within the scope of VERTEXONE’s work. For bill
payment services, including credit card, debit
card, and ACH payments and authentication,
VERTEXONE works with leading edge, reputable
third party VertexOnes specializing in such
functions. Since the referenced cloud hosting
platform, printing and mailing VertexOnes, bill
payment services providers, and certain other
VertexOnes performing similar or related
functions, are integral components of
VERTEXONE’s technology and services
infrastructure used across its pertinent customer
base and are not specific to Utility and services
under this Agreement, Utility acknowledges that
such utilization or collaboration is not considered
subcontracting of VERTEXONE’s services under
this Agreement.
If Utility elects to make bill payment
services available to its end customers, the
pertinent end users and Utility assume all risks
associated with such services, and no indemnity
provisions in favor of Utility shall apply to such
services, except in the event of VERTEXONE’s
willful misconduct. In the absence of willful
misconduct by VERTEXONE, Utility’s sole
remedies related to bill payment services shall be
from the independent third-party provider of such
services in accordance with any contract
between Utility and such provider. If Utility enters
into an agreement with any third-party contractor
of VERTEXONE for any other services ancillary or
related to the services provided by VERTEXONE
during the term of this Agreement, Utility shall first
seek and exhaust all remedies from such third-
party contractor prior to seeking any remedy from
VERTEXONE with respect to such services.
With respect to all bill payment services,
as well as any services provided by independent
third-party contractors not in contract with
VERTEXONE, including without limitation any
such services which at Utility’s request or
direction are integrated by VERTEXONE into its
6
PROPRIETARY AND CONFIDENTIAL - This document and the information contained herein is Confidential and Proprietary, contains VertexOne trade secrets, and
is not for use by or disclosure to anyone except VertexOne, its affiliates and authorized representatives, and Client, except under written agreement between
the parties, or as otherwise required by law.
20240208
electronic interfaces for Utility, VERTEXONE shall
not be responsible for services provided by such
third parties. In furtherance of the foregoing,
Utility shall hold harmless, defend, and indemnify
VERTEXONE and its officers, directors,
employees, contractors, representatives, and
volunteers from and against all claims, damages,
losses, and expenses, including without limitation
any statutory damages, penalties, and attorney’s
fees, arising out of, or relating to such third-party
services, except in the event of VERTEXONE’s
willful misconduct.
F. Compliance with Laws VertexOne shall comply
with all federal, state, and local laws, regulations,
regulatory rulings, and ordinances as may be
applicable to the performance of its services
under this Agreement. Utility shall comply with all
federal, state, and local laws, regulations,
regulatory rulings, and ordinances related to this
Agreement, and shall have sole responsibility for
securing any necessary regulatory approvals, if
any, for this Agreement and/or the services
hereunder.
Utility shall be responsible for obtaining
from its end customers any consents and
providing any notices, if any are legally required,
for the services to be provided by VertexOne
hereunder, as well as any bill payment or other
third-party services elected by Utility.
G. Extended Messaging Services If Utility elects
to utilize VERTEXONE’s leak alert or group
messenger services, certain supplemental legal
terms shall apply. These supplemental terms
(“Extended Messaging Terms”) are set forth
below and shall prevail in the event of any conflict
or inconsistency. For avoidance of doubt, the
Extended Messaging Terms apply to all
VERTEXONE services involving automated
phone calls (conventional and mobile), pre-
recorded messages, text messages, and other
such bulk communications (including emails
outside of VERTEXONE’s core customer
engagement offerings) (collectively, “Extended
Messaging Services”).
1. Utility shall be solely responsible for the
content of any messages or communications
to end customers which Utility initiates or
authorizes in connection with the Extended
Messaging Services, as well as Utility’s
selection of any vehicle (i.e.., conventional
phone, mobile phone, text, email) for such
messages or communications. VERTEXONE
shall have no responsibility or liability of any
kind with respect to messages or
communications initiated or authorized by
Utility or its representatives. In furtherance of
the foregoing, Utility shall hold harmless,
defend and indemnify VERTEXONE and its
officers, directors, employees, contractors,
representatives and volunteers from and
against all claims, damages, losses and
expenses including without limitation any
statutory damages, penalties, and attorney’s
fees, arising out of or relating to the Extended
Messaging Services or any breach by Utility
of the Agreement including without limitation
these Extended Messaging Terms, except in
the event of VERTEXONE’s willful
misconduct. For avoidance of doubt, if the
Agreement has other indemnity provisions in
favor of Utility such provisions shall not apply
to the Extended Messaging Services, except
in the event of VERTEXONE’s willful
misconduct.
2. If Utility elects to make available to its end
customers Extended Messaging Services
offered by VERTEXONE to alert end users of
potential leaks or high-water usage, the
pertinent end users and Utility assume all
risks associated with such alerts, and no
indemnity provisions in favor of Utility shall
apply to such risks (including without
limitation any liability claims for failure to alert
or inaccurate alerts), except in the event of
VERTEXONE’s willful misconduct.
3. With respect to Extended Messaging
Services, VERTEXONE’s role is limited to
delivering via its technology platform Utility’s
communications through vehicles selected
by Utility; accordingly, compliance with
applicable laws (which may vary by state and
locale) is strictly Utility’s responsibility with
respect to Extended Messaging Services
notwithstanding any provision to the
contrary.
4. Utility is encouraged to consult legal counsel
of its own with respect to this Agreement and
in reference to Federal Communications
7
PROPRIETARY AND CONFIDENTIAL - This document and the information contained herein is Confidential and Proprietary, contains VertexOne trade secrets, and
is not for use by or disclosure to anyone except VertexOne, its affiliates and authorized representatives, and Client, except under written agreement between
the parties, or as otherwise required by law.
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Commission Declaratory Ruling FCC 16-88
(released August 4, 2016), any Extended
Messaging Services, and compliance with
applicable federal, state, and local laws,
regulations and regulatory rulings, and
ordinances. Utility shall not rely on
VERTEXONE or VERTEXONE’s
representatives for legal advice or guidance
concerning the content or appropriate
vehicles (i.e.., conventional phone, mobile
phone, text, email) for communications with
Utility end customers.
5. In order to provide the Extended Messaging
Services at efficient cost and with optimal
levels of security and reliability, VERTEXONE
may utilize one or more third party
communications technology and
communications services providers. Since
such providers are utilized across
VERTEXONE’s pertinent customer base and
are not specific to Utility and service choices
by Utility under the Agreement, Utility
acknowledges that such utilization is not
considered subcontracting of VERTEXONE’s
services under the Agreement.