HomeMy WebLinkAboutItem 2a: Regulations and Enforcement Procedures for Temporary Banners and Window Signs �V ARC
la<or,wrataA
Aa S. 1903
44 unic y o
%,„, ttt STAFF REPORT
Development Services Department
DATE: January 18, 2011
TO: Mayor and City Council
FROM: Jason Kruckeberg, Assistant City Manager /Development Services Director
By: Jim Kasama, Community Development Administrator
SUBJECT: REGULATIONS AND ENFORCEMENT PROCEDURES FOR
TEMPORARY BANNERS AND WINDOW SIGNS
Recommended Action: Provide Direction
BACKGROUND
On September 21, 2010, the City Council reviewed at a study session the
regulations and enforcement procedures for temporary banners and window signs.
Whether it has, indeed, been due to difficult economic times, or not, it has been
apparent that the use of temporary signage is increasing, and so have the number
and frequency of complaints. The September 21, 2010 staff report is attached, and
the City Council reviewed the following exhibits that provide the current regulations
and enforcement procedures:
• Exhibit A — Temporary Banner Regulations
• Exhibit B — Window Sign Regulations
• Exhibit C — Banner & Window Sign Enforcement Procedures
The City Council developed the following four preliminary recommendations and
directed staff to send a letter to the Chamber of Commerce (attached) informing
them that the City Council is considering the rules for temporary banners: 1) Limiting
temporary banners to a maximum of 15 days at a time, instead of the current 30
days; 2) Providing an initial 5 -day warning and compliance notice to be followed by
the issuance of a citation, versus the current 30 -day compliance period; 3) Applying
the 1/3 non -Roman lettering limit to temporary banners, which already applies to
permanent signs; and 4) Placing the "permit label" on the front of the banner instead
of on the back with the expiration date printed clearly and as largely as possible.
This fourth item has already been implemented. The letter asked for the Chamber
of Commerce to respond in 60 days.
DISCUSSION
The Development Services Department received the attached response from the
Chamber of Commerce on November 16, 2010, and no further response has been
submitted. The letter lists the following eight suggestions:
• 15 days is too short a display period.
• 30 days to correct a noncompliant temporary banner is too long.
• A 5 -day compliance deadline to be followed by a citation is agreeable.
• 30 days to display a temporary banner per calendar -year is not long enough;
90 to 120 days would be more reasonable.
• There should be a specific time period between displays of temporary
banners — not Tess than 60 days.
• If a banner becomes torn, defaced or tangled; it must come down
immediately.
• Application of the 1/3 non -Roman alphabet limit is critical, and furthermore;
for permanent signs there should be a 100% English - translation of any non -
Roman alphabet advertising.
• Placing the "approval sticker" on the front of the banner is a terrific idea and
should meet with no resistance.
There were also three questions asked in the letter, and the answers are as follows:
• How much does the City charge a business to hang a temporary banner? —
The permit fee is $15.
• Are there any restrictions as to banner size, color, or where the banner is
hung? — The maximum total surface area of all such temporary banner(s), in
the aggregate, for each business, shall not exceed thirty -two (32) square feet.
A maximum of two (2) per business may be permitted. — There are no color
restrictions. — Temporary banners shall be mounted flush against the surface
of the building in which the business displaying the banner(s) is located.
Free- standing or roof - mounted banners are prohibited.
• What about sidewalk signs — are they restricted the same as permanent
signs or in the same vein as temporary banners? — Sidewalk signs or portable
signs are subject to their own set of regulations, which are attached as
Exhibit D.
If the City Council desires to move forward with the original preliminary
recommendations, or incorporate any of the Chamber of Commerce's suggestions,
Temporary Banners
January 18, 2011 — Page 2
the appropriate method is a text amendment to the Municipal Code. Since this
would be a text amendment to the zoning regulations, it would first be considered by
the Planning Commission at a public hearing and then the text amendment in
ordinance form along with any and all recommended changes would be presented
for consideration by the City Council at a public hearing.
RECOMMENDED ACTION
Provide direction.
Approved: ,i)ey\ 'PC#.r -act
Don Penman, City Manager
Attachments: September 21, 2010 Staff Report with the following attachments:
Exhibit A — Temporary Banner Regulations
Exhibit B — Window Sign Regulations
Exhibit C — Banner & Window Sign Enforcement Procedures
September 30, 2010 letter to Chamber of Commerce
Response from Chamber of Commerce received November 16, 2010
Exhibit D — Portable Sign Regulations
Temporary Banners
January 18, 2011 — Page 3
of ARC
il raa�a
Ilk • A.,.i. 3. IY0.1
O ieo
"' °n,ty °`'% STAFF REPORT
Development Services Department
DATE: September 21, 2010
TO: Mayor and City Council
FROM: Jason Kruckeberg, Assistant City Manager /Development Services Director
By: Jim Kasama, Community Development Administrator
Prepared by: Thomas Li, Associate Planner
SUBJECT: REGULATIONS AND ENFORCEMENT PROCEDURES FOR
TEMPORARY BANNERS AND WINDOW SIGNS.
Recommendation: Provide Direction
BACKGROUND
This study session report is for a review of the regulations and enforcement procedures
for temporary banners and window signs. It has become apparent during these difficult
economic times that businesses are more often utilizing temporary signage in hope of
increasing their business activity. Whether or not these signs are successful in
increasing business, they have increased the number and frequency of complaints. In
response to this heightened level of complaints, the City Council called for a study
session at the July 20, 2010 meeting. The following exhibits provide the regulations and
enforcement procedures:
• Exhibit A — Temporary Banner Regulations
• Exhibit B — Window Sign Regulations
• Exhibit C — Banner & Window Sign Enforcement Procedures
DISCUSSION
Temporary banners and window signs are allowed in addition to permanent signs, but
unlike permanent signs, banners and window signs are not subject to design review.
And, while window signs are required to comply with the maximum 1/3 non -Roman
alphabet limit, banners are not. Additional distinctions are that banners are subject to
specified time limits, but window signs that do not exceed 25% of the window area do
not have a time limit, and window signs are not subject to any type of permit.
Because of the temporary and /or changeable nature of these signs, business owners
are often unaware of the regulations, which is most often the reason for the violations.
With regard to enforcement, there are two (2) Code sections that address non - compliant
signs. One is Section 9262.4.2, which is part of the sign regulations. This Section
allows 30 days to bring a sign violation into compliance. This provision is generally
applied to the correction of improperly installed permanent signs, but the Code Section
does not specify such applicability. The other Code Section that is typically relied upon
for non - compliant temporary banners and window signs is Section 9402 in the City's
Property Maintenance regulations, and which references a separate Code Section
9405. Together, these Code Sections provide that, `Any condition which is maintained
in violation of or in noncompliance with any regulation of the Arcadia Municipal Code" is
"a public nuisance and shall be abated by repair, rehabilitation, demolition or removal."
The Property Maintenance regulations provide a ten (10) day period within which
abatement of the violation must commence.
Given these two sets of compliance requirements, the Code Services Officers rely upon
a verbal request for immediate compliance (i.e., within 3 days) which is then followed by
a written Notice of Violation with a 10 calendar day compliance deadline based on the
date that the violation was first observed or verified.
RECOMMENDATION
Provide direction.
Approved: -
Donald Penman, City Manager
Attachments:
Exhibit A — Temporary Banner Regulations
Exhibit B — Window Sign Regulations
Exhibit C — Banner & Window Sign Enforcement Procedures
Temporary Banners and Window Signs
September 21, 2010
Page 2
EXHIBIT A — TEMPORARY BANNER REGULATIONS
No banners shall be permitted other than temporary banners. The following regulations shall
apply to temporary banners:
A. Definition: A temporary banner is a sign mounted flush against the building surface
containing a message in text, picture, logo or other form of representation, which is
constructed of pliable materials such as canvas, fabric, vinyl plastic or similar materials
which will withstand exposure to wind and rain without significant deterioration, and which
does not require a building permit for its construction, or installation outside of a building.
B. Application Process: An application for a temporary banner permit shall be submitted in
writing to the Community Development Division, and requires approval by the
Development Services Director or designee, prior to the display of any banner. The
application shall include a description of the banner and its materials, its general content,
location on the property, size, the time period that the banner will be displayed, the
address of the property, the name of the business, and the name of the person requesting
the approval of the permit. A fee in an amount established by resolution of the City Council
from time to time shall be submitted at the same time the application is filed with the City.
C. Number and Size: A maximum of two (2) temporary banners, at any one (1) time, may be
permitted for each business. The maximum total surface area of all such temporary
banner(s), in the aggregate, for each business, shall not exceed thirty -two (32) square
feet.
D. Location: Temporary banners shall be mounted flush against the surface of the building in
which the business displaying the banner(s) is located. Free - standing or roof - mounted
banners are prohibited.
E. Time Limits: The use of temporary banner(s) for any business shall not exceed sixty (60)
cumulative days in any one (1) calendar year, with any single display period not to exceed
thirty (30) continuous days in any one (1) year. There shall be a minimum interval of two
(2) weeks between approved periods during which a banner(s) is displayed. Each
business shall be allowed a maximum of six (6) display periods in any one (1) calendar
year.
Exceptions:
1. Temporary banners for events or activities sponsored by non - profit organizations may be
authorized for an additional thirty (30) cumulative days in any one (1) calendar year.
2. Future tenants and existing tenants whose permanent lawful signage is removed for
remodeling or maintenance work may display a banner(s) advertising the name of the
business for up to sixty (60) continuous calendar days. Such banners shall be removed
prior to installation of a permanent sign and shall be exempt from the time limits as
described in Paragraph E above.
Notwithstanding any other section of the Arcadia Municipal Code, the owner or person who
installs or displays a banner in violation of this Title shall remove the banner upon order of the
Development Services Director or designee. For the purpose of this Section, any portion of any
day in which a banner is or remains installed or displayed shall be counted as one (1) full day."
(Added by Ord. 1729 adopted 9 -1 -81; amended by Ord. 1858 adopted 6 -2 -87; amended by Ord.
2085 adopted 5 -5 -98; amended by Ord. 2258 adopted 6- 16 -09)
Exhibit A
EXHIBIT B — WINDOW SIGNS REGULATIONS
A. Definition: Window signs shall include signs which are painted on either the outside
or inside surface of the glazed area (including glazed doors), and other signs which
are posted or affixed to the inside surface of the glazed area, or are located in such
a manner as to be visible through the glazed area and which are located within
twenty -four inches (24 ") of said glazed area.
Other than painted window signs, no sign shall be permitted to be located on the
outside surface of the glazed area.
EXCEPTION: Temporary banners may be located on the exterior of a building in
accordance with the requirements of Section 9262.4.13.
EXCEPTION: Signs painted on, sewn on or bonded to awnings and /or valances may
be located on the exterior of a building in accordance with the requirements of Section
9262.4.7.
B. Size Area: The total area of window signs in any one (1) wall shall not exceed
twenty -five percent (25 %) of the window area of that wall provided that the total
area of directly lighted window signs shall not exceed ten percent (10 %) of said
window area.
EXCEPTION: Temporary window signs which are in excess of the above limits shall
be permitted to advertise special events, provided a business shall not use such
temporary window signs for more than sixty (60) cumulative days in any one (1) calendar
year. A sign permit shall be obtained from Building Services prior to the painting, posting
or affixing.
Before issuing a sign permit for a temporary window sign which is in excess of the limits
outlined in subsection "B" above, the City shall charge and collect a fee in accordance
with the applicable fee schedule adopted by resolution of the City Council.
(Amended by Ord. 1508 adopted 7 -2 -74; amended by Ord. 1858 adopted 6 -2 -87;
amended by Ord. 2085 adopted 5 -5 -98)
Exhibit B
EXHIBIT C — BANNER & WINDOW SIGN ENFORCEMENT PROCEDURES
When the Code Services Officers receive a complaint or observe a violation of the temporary
banner or window sign regulations, they proceed as follows:
1. Verbally inform the manager (business owner if available) of the violation in person
or by phone, and request compliance within 3 business days. If a person with the
authority to address the violation cannot be reached, they proceed to step 2.
2. A written Notice of Violation is mailed to the business owner at both the business
address and any other address provided on business license documents with a
compliance deadline of 7 to 10 calendar days.
3. After the expiration of the given deadline, a citation is issued.
There are two Municipal Code Sections that address non - compliant signs; the first is part of the
sign regulations, and the second is in the Property Maintenance portion of the Code:
9262.4.2. NUISANCE.
A sign which is not in compliance with these regulations is a nuisance. The owner
or person in possession of the sign shall be notified of the details of the noncompliance
by the Building Official. The sign shall be made to comply with these regulations within
thirty (30) days from such notice or the sign shall be removed by the owner and person
in possession of the sign.
9402. - DEFINITION. PUBLIC NUISANCE.
Any condition of real property which is substandard /unlawful as described in
Section 9405 of this Code or is defined by the conditions set forth in Section 9402.3 is
hereby declared to be a public nuisance and shall be abated by repair, rehabilitation,
demolition or removal. Further, a public nuisance exists on any real property in this City:
(a) The topography or configuration of which, whether the natural state or as a
result of grading operations, causes or will cause erosion, subsidence, surface
water runoff problems, or other conditions which will, or may, be injurious to the
public health, safety and welfare or to adjacent properties; or
(b) Which has thereon any building or structure which has been constructed or is
maintained in violation of any specific requirement or provision applicable to
such building or structure, contained in the building or zoning regulations of this
City, or any other law or ordinance of the City or state relating to the condition,
location or use of any building or structure.
One of the items listed as substandard under Section 9405 is, "Any condition which
is maintained in violation of or in noncompliance with any regulation of the Arcadia
Municipal Code." And, Section 9402.3 includes, "Any other condition referred to in
Arcadia Municipal Code Section 9405." The Property Maintenance regulations
provide a 10 day period within which abatement is to commence.
Exhibit C
1 11 1
Arcadia Redevelopment Agency
p g Y
240 W. Huntington Dr. • P.O Box 60021 • Arcadia, CA 91066 -6021 • 626-574-5409 • fax 626 - 447 -3309
September 30, 2010
Ms. Beth Constanza
Executive Director
Arcadia Chamber of Commerce
388 West Huntington Drive
Arcadia, CA 91007
Subject: Proposals Regarding Temporary Banners Regulations for Businesses in Arcadia
Dear Beth,
At a City Council Study Session on Tuesday, September 21, there was an agenda item
concerning Temporary Banners that are used by businesses in Arcadia. This item was in
response to Council concerns over a proliferation of banners in the City, and questions
about how noncompliant banners are regulated. During the discussion, the Council
addressed four different issues regarding temporary banners. The Council Members were
unanimous in their belief that before they enacted any potential changes to the existing
temporary banner regulations, they wanted to provide an opportunity for input from the
business community.
The City Council considered and has requested input on four potential proposals related
to the use of temporary banners. These proposals are:
1) Limit temporary banners to a maximum of 15 days at a time and a total of 30 days
in a calendar year. The current regulations allow for a maximum of 30 days at a
time and a total of 60 days in a calendar year. This would require an amendment
to the current code.
2) Enhance enforcement for noncompliant temporary banners. The code currently
requires that all noncompliant signs shall be made to comply within 30 days. The
Council believes this is too long for noncompliant temporary banners and
suggested a five (5) day limit for removal or compliance to be followed by the
issuance of a citation if the deadline is not met.
3) Apply the 2/3:1/3 Roman alphabet ratio requirement to temporary banners. This
is part of the current code for permanent signs in Arcadia. Currently there are no
restrictions on the contents of a temporary banner. The proposed revision would
require an amendment to the current code.
4) Put the "approval sticker" on the front of the temporary banner so that the
approval and removal dates can be easily seen. Currently, the sticker is placed on
the back of the banner, making it more difficult to verify the issuance of a permit.
The Council asked that the Chamber provide feedback on these proposals and that it
engage the Chinese Chamber of Commerce to generate input from as many members of
the business community as possible. The Chamber should utilize any other business
contacts that it deems appropriate to provide as broad a base of input for the Council.
The comments should be provided in writing so that they can be given to the Council
Members. The Council has requested that any feedback be provided to staff in 60 days
(Monday, November 29).
Please contact me if you have questions or need additional information.
cerely,
J1 S , wartz
ono ,r Development Manager
C: Don Penman, City Manager
Jason Kruckeberg, Assistant City Manager/Development Services Director
Jim Kasama, Community Development Administrator
Helen Romero Shaw, Chamber President
•
Received
lulmIuuuImmIuuu�iuullmml
ARCADIA
email: arcadiac @pacbell.net CHAMBER OF COMMERCE flak/P tt4e14#6gamber.com
388 West Huntington Drive, Arcadia, Calif iipE'iopeed ''menttfvfsion
November 15,201 (626) 447 -2159 • Fax: (626) 445 -0273
City of Arcadia
Economic Development Manager, Jerry Schwartz
RE: Temporary Banners Letter dated Oct 19, 2010
Dear Jerry,
Enclosed is the chamber report from the survey on temporary banners. Unfortunately, the Asian business
community did not respond. I will submit the report now, but today I will also send out a chamber email
blast to the businesses I know for sure are Asian owned or managed. If there is any response, you will
receive it as an addendum before November 20.
My personal opinion is that as a former restaurant owner in Arcadia for nearly 30 years, 15 days is too
short. Banners cost money and 15 days just is not long enough. However, 30 days to correct a non-
compliant temporary banner is too long, and I agree with the 5 day compliance limit, with the issuance of
a citation if the deadline is not met — and the city must be firm on the deadline.
It also seems to be a consensus of opinion that 30 days per calendar year limit is not long enough, with 90
and 120 days mentioned as more reasonable. Probably there should be a specific span of time between
hanging of temporary banners. (Not closer together than 60 days between hanging banners.) There needs
to be a clause that if the banner becomes torn, defaced or tangled, it must come down immediately.
Applying the 2/3:1/3 Roman alphabet ratio requirement to temporary banners is critical and must be part
of the proposal. Please read the letter from Joanne Schwartzer regarding foreign language translation, too.
Especially in these very hard economic times, in order to move Arcadia towards being more business
friendly, rather than take away some of the advertising possibilities from our mostly small merchants, we
need to give them more opportunities to advertise. If the city tightens up the compliance rules, and opens
the window of opportunity to advertise (90 days for example), we will win PR kudos.
Questions: How much does the city charge a business to hang a temporary banner? Are there any
restrictions as to banner size, color, or where the banner is hung? What about the sidewalk signs — are
they restricted the same as permanent signs or in the same vein as temporary banners?
The "approval sticker" on the front of the banner is a terrific idea and should meet with no resistance.
Updating the temporary banner regulations is important to the aesthetics of the business districts and for
the viability of our city merchants. Thank you for including the chamber in your quest.
See you at City Council,
" L'`Beth Costanza, Executive Director Arcadia Chamber of Commerce
s Z ..,.a . 1-111. 1,V0141V0 \/ 111.1Wa(4.1VJV
To: arcadiac @pacbell.net;
Date: Thu, October 21, 2010 9:37:38 AM
Cc:
Subject: RE: Letter on temporary banners
Hi Beth,
Hope all is well.
The proposals of Jerry make sense. We agree to them.
Regards,
Arthur 3. Rosales
Director of Sales & Marketing
Embassy Suites Hotel - Arcadia
®E -mail: arthur.rosales @hilton.com
e Phone: (626) 445 -8525 X121 4 Fax: (626) 445 -8748
Croup Ace,mmodations Made Easy. To Book e- Events Visit www.embassysuites.com /groups
V sit Erlthassy Suites Arcadia - Pasadena Area(eBrochure):
http: / / sates. hiltonmeetinct' s. com/ searchEnoine /SearchRedirect.do ?redirectId = 1253
Print Page 1 of 2
From: Nick Zigic (Nick @MyRealEstateHQ.com)
To: arcadiac @pacbell.net;
Date: Wed, October 20, 2010 9:44:19 PM
Cc:
Subject: Re: Fw: Letter on temporary banners
Hi Beth,
I believe all suggestions are very reasonable, with one exception: With difficult times for retailers, and with
Arcadia being a business friendly city, I would work on enforcing the codes regarding the appearance,
design /layout /fonts, and permit terms of the banners, AND would support limiting them to 15 days at a time,
BUT would actually extend the permitted TOTAL time per year the banners could be used, to 90 -120 days. This
would help both the small business owners and the city.
One note: Paragraph 2: if a temporary banner is limited to a max of 30 days at a time by current regulations
(paragraph 1), how come the time to make it complaint is 30 days ?! ... something wrong there!
Thanks.
Sincerely,
Nick ZigiC, CIPS, TRC, REW, BS -CEng
Broker, REALTOR®
AMERICAN BUSINESS & REAL ESTATE CENTER
Real Estate & Business Opportunity Consulting and Sales
Phone 626.221.994
Fax 626,529.0902
PERSONAL PROFILE BUSINESS WEBSITE BLOG
11
•
PLEASE NOTE: Prominence Capital Advisors LLC (dba American Business & Real Estate Center) is a California limited liability company which receives
I.
From: SMITTYwrk @aol.com (SMITTYwrk @aol.com)
To: arcadiac @pacbell.net;
Date: Tue, November 9, 2010 9:55:37 PM
Cc:
Subject: Arcadia Banners
Beth -
Here are a few points to make regarding banners:
1. Generally short term, 1 -3 months
2. Advertises a 'special' or event.
3. Limited copy, meant to be read by drive -by traffic. Standard 3' X 10' banner shouldn't have more than
5-6 words. The more copy, the smaller the letters. This is usually the biggest problem. Example:
A nail salon with 12 -15 services with prices.
4. Poor installation. Banner should be taut.
5. Poor layouts. Too many logos /pictures.
6. In this economy especially, banners are a very cost effective form of advertising. They work!
Please feel free to call me to discuss.
Thank you,
Smitty
Smitty's Signworks
11450 Ramona Blvd
El Monte, CA 91731
626 -442 -2164
www.smittyssignworks.com
?rint Page 1 of 2
From: Stacy Arena (sarena @foothillcu.org)
To: arcadiac @pacbell.net;
Date: Wed, October 20, 2010 2:51:30 PM
Cc:
Subject: RE: Letter on temporary banners
Beth,
We do not have a sign up all the time, however we like the 30 days at one time. Changing it to 15 days, for the credit
union would be too short. I would like to see them change the 60 days total to 90 days. That would give us 3 times a
year when we can post a promotional flyer for a max of 30 days. I agree that the sticker should be placed on the front
so everyone can see. In regards to the look of the banners, I agree that it should be reviewed by the city for approval.
We use other graphics besides letter, so I would want to be able to keep graphics on the banner as well. Not just
letters.
Thanks
Stacy Arena
Marketing Director
Foothill Federal Credit Union
626- 445 -0950 ext. 6227
bttp: / /us.mg204. mail. yahoo. com /dc /launch ?.partner- sbc &.gx =1 &.rand =16f4ugddkh9bc 11/15/2010
From: mikki porretta (mikki.porretta @dilbeck.com)
To: arcadiac @pacbell.net;
Date: Sat, October 23, 2010 3:43:26 PM
Cc:
Subject: Re: Fw: Letter on temporary banners
How much does the city make each time a banner is hung? I really have my doubts that 15 days
max is enough exposure prior to an event.
Original Message
From: Beth Costanza. <arcadiac • , pacbell.net>
To: Tamara Kato <tamarakato @comfortkeepers.com >, carol kennedy <carolk @baldwinrealty.com >,
Robert Kenz <robertkenz @verizon.net >, David Lee <david.arcadia@,gmail.com >, Jason Lee
<iason @leelawla.com >, mattdennys @sbcglobal.net, Denise Mitchell <denisemitchell @gmail.com >,
Marty Wood <mwood@a,gmr- search.com >, john wuo <jwuo218 @gmail.com >, paul yeh <paul.veh @sce.com >,
Peter Young <info @peteryoungdds.com >, Irene Zachario <irene @scep.com >, Nick Zigic
<Nick @MyRealEstateHQ.com >, Kevin Zimmerman <kevin @arroyoplumbing.com>
Cc: susan motander <motander@yahoo.com >, nettlecreek < nettlecreekinteriors @earthlink.net >,
Cindy Norman <cindy @thephysicaledge.com >, henry nunez <henry r ,hnrealestate.com >, Andrea Olivas
<aolivas @beaconmedianews.com >, luis plascencia < 1plascencia (n,,doubletreemonrovia.com >, Claudia
Ponce De Leon < caudia .poncedeleon @wellsfargo.com >, Mikki Porretta
<mikki.porretta @dilbeck.com >, psiberell @santaanita.com, Alice Wang <alice168wang ,yahoo.com >,
dense weaver <denise @weaverinsurance.com>
Print Page 1 of 2
From: Tamara Kato (tamarakato @comfortkeepers.com)
To: arcadiac @pacbell.net;
Date: Wed, October 20, 2010 5:35:20 PM
Cc:
Subject: RE: Letter on temporary banners
-Ii Beth,
rhank you for asking our opinion. I am uncertain what were the issues prompting this letter, but I think the current
: emporary signage rules seem sufficient. I think the proposed revisions might actually restrict businesses
unnecessarily and there may extenuating circumstances or good reasons for needing more time. Additionally, the
?xtra time and effort required to monitor, manage and correct signage violations with the newer more stringent
imelines, could be used to better purpose. Especially during this time of economic downturn, it seems counter
ntuitive to push for amendments that would probably take more resources and restrict businesses more. I can think of
nany more topics to help businesses that I would place higher on priority than this initiative. What comes to mind first
s continue to reduce the crime, resolve the Santa Anita issue and optimize the incoming train station impact on
)usinesses.
Maybe I'll have a different point of view if I knew what the issues were.
3est,
- amara
vs
1 't L'omfort
Koopom
- amara Kato
;omfort Keepers, In -Home Care
I5 E. Huntington Drive, Ste A, Arcadia, CA 91006
'hone: 626- 254 -0100 V. Cell: 626-375-6756 k, Fax: 888-258-0910
'deb: http : / /www.comfortkeepers.com /office -763 ` Email: tamarakato@comfortkeepers.com
vt.teA/P,cti /& Cav - -w(Att F e 1-feavt comfort Key eAc www.ivites , •a- otrAiccowe rrgcovv�
'onfidentiality Notice: This messaae is confirdPntial intenri ri nnty fnr thr namori __ _. _ ___.
From: Darren Stubbs (darren @stubbiespromos.com)
To: arcadiac @pacbell.net;
Date: Wed, October 20, 2010 3:17:45 PM
Cc:
Subject: RE: Letter on temporary banners
Hi Beth,
As we do not have a banner outside our business, we have wanted to put one out (which we would take down on a
daily basis) and use it to display specials, etc. I am for the businesses being able to display a banner(within reason).
In my case as other businesses, this is a economical way and great way to attract drive by traffic for businesses to
advertise their products, services, etc which in return might turn into revenue for both the businesses and the city.
As I understand that there needs to be guidelines.. This is just my input as a Arcadia Business Owner.
STUBBI ES Promotional Items - Graphic Design - Custom Apparel
Darren Stubbs Stubbies Promotions
Owner /Sales Representative 909 S. First Avenue
Arcadia, CA 91006
626.446.2448 Office
626.446.0134 Fax
darrenstubbiespromos.com
www.stubbiespromos.com
Want to always have my latest info? Want a signature like this?
From: Beth Costanza [mailto:arcadiac @pacbell.net]
Sent: Wednesday, October 20, 2010 2:38 PM
To: ed beranek; bemadette.soriano @marriott.com; elizabeth booth; Elizabeth Booth; Emjay Hut Dogs; shelia jackson; anna
kaplan
Cc: George Brown; David Burke; Rudi California Thorobred Breeders Assn; Ruben Cardenas; Pearl Chen; paul cheng; Candace
Chew; Lawrence M. Costa; lee daniels; darren; Delta Distributing; Jason Dopp; eo pharmacy; Amanda Farnsworth; george
fasching; Lona E. Ferrari; David Finstrom; marvin fong; Steve Garrett; julie gentile; holly guerin; David Gutkind; brannon harlan
Subject: Fw: Letter on temporary banners
Dear Arcadia Business Person,
Print Page 1 of 2
From: jeschwarzerl @juno.com (jeschwarzerl @juno.com)
Fo: arcadiac @pacbell.net;
Date: Thu, October 21, 2010 8:43:26 PM
Cc:
Subject: Re: Fw: Letter on temporary banners
agree with the changes in temporary banners that are proposed. However, I would like it to be taken further, for
3ermanent and regular signage - if there is foreign language signage, as a minimum, whatever is in the foreign language
rust also be 100% translated into English or however you want to word it. What concerns me is what is being said in
he foreign language, not what % is in the foreign language or character based language. One of my friends who is
rom Hong Kong noted that on one "spa" or "tanning salon," sign that the word "love" and hearts appeared. While we
annot draw conclusions and we cannot control what is said in inuendo, it is helpful if we know what is the exact
translation of the signage.
foanne Schwarzer
EXHIBIT D — PORTABLE SIGN REGULATIONS
The use of small pedestrian oriented portable signs is permitted on public or private properties subject to the
approval of a sign permit and the following standards:
1. A portable sign is any sign or advertising device that rests on the ground and is not designed to be
permanently attached to a building or permanently anchored to the ground. This does not include
temporary banners, posters and similar signs made of nonpermanent materials;
2. Only businesses with street frontage are permitted to have portable signs. Businesses that are located
along pedestrian arcades /walkways having access to the street may also use portable signs, but shall not
locate such signs within the public right -of -way. In addition, each group of businesses located along an
arcade /walkway may use one (1) portable directory sign listing all businesses along the arcade /walkway,
which may be located within the public right -of -way. No business shall be allowed to have more than one
(1) portable sign;
3. Portable signs may have a maximum sign area of six (6) square feet per face. The maximum height from
ground level, shall be four (4) feet and the maximum width shall be two (2) feet;
4. Portable signs may be located on private property or within the public right -of -way, provided they do not
interfere with pedestrian movement or wheelchair access to, through and around the site. A minimum
access width of five (5) feet shall be maintained along all sidewalks and building entrances accessible to
the public. Owners of such signs shall provide public liability insurance as set forth below or as approved
by the City Attorney prior to approval of a sign permit;
5. Portable signs shall not encroach into required off- street parking areas, public roadways or alleys, and
may not be arranged so as to create site distance conflicts or other traffic hazards. Portable signs shall
not be placed within the corner curb return areas of intersections;
6. Portable signs shall be utilized only during regular business hours and shall be removed during
nonbusiness hours;
7. Portable signs shall have a weighted base capable of keeping the sign upright in a moderate wind;
8. Materials for portable signs shall be of a permanent nature. Signs shall be constructed of durable,
weather- resistant materials and not be subject to fading or damage from weather. The use of paper or
cloth is not permitted unless located within a glass or plastic enclosure;
9. No lighting is permitted on or for portable signs;
10. Portable signs shall be professionally designed in an attractive manner meeting the approval of the
Development Services Director or designee, and present an image of quality and creativity;
11. Portable signs shall be maintained in a neat, orderly fashion so as not to constitute an unsightly
appearance or a public nuisance. Signs that are not maintained shall be removed immediately upon
notice from the Development Services Director or designee;
12. Prior to placing any portable sign on private property or in the public right -of -way, a business owner shall
receive approval of a sign application for Architectural Design Review from the Community Development
Division; and
13. A sign permit application for a portable sign to be located on public property shall be accompanied by a
certificate of insurance in the following amounts, or as approved by the City Attorney:
(a) Public liability insurance in an amount not Tess than Five Hundred Thousand Dollars ($500,000.00) for
injuries to each person, and in an amount not less than Five Hundred Thousand Dollars
($500,000.00) for any occurrence;
(b) Property damage insurance in an amount not less than One Hundred Thousand Dollars
($100,000.00) for damage to the property of each person on account of any one (1) occurrence; and
(c) Insurance policies shall name the City of Arcadia an additional insured and shall constitute primary
insurance for the City, its officers, agents and employees, so that any other policies held by the City
shall not contribute to any loss under this insurance. Policies shall provide for thirty (30) days prior
written notice to the City of cancellation or material changes.
(Added by Ord. 2085 adopted 5 -5 -98)
EXHIBIT D