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HomeMy WebLinkAboutItem 2e: Ordinance 2283 Amending Arcadia Municipal Code Pertaining to Temporary Banners ORDINANCE NO. 2283 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF ARCADIA, CALIFORNIA, AMENDING ARTICLE IX, CHAPTER 2, PART 6 OF THE ARCADIA MUNICIPAL CODE PERTAINING TO TEMPORARY BANNERS. THE CITY COUNCIL OF THE CITY OF ARCADIA, CALIFORNIA, DOES ORDAIN AS FOLLOWS: SECTION 1. Section 9262.4.2, Article IX, Chapter 2, Part 6 of the Arcadia Municipal Code is hereby amended to read in its entirety as follows: "9262.4.2. NUISANCE. A sign which is not in compliance with these regulations is a nuisance. The owner or person in possession of the sign shall be notified of the details of the noncompliance by the Building Official Development Services Director or designee. Unless otherwise provided in this Chapter, the sign shall be made to comply with these regulations within thirty (30) five (5) days from such notice or the sign shall be removed by the owner and person in possession of the sign." SECTION 2. Sections 9261.4.5, 9262.4.14, and 9266.2.8.7 of Article IX, Chapter 2, Part 6 of the Arcadia Municipal Code are hereby amended to read in their entirety as follows: "9261.4.5. ALLOWABLE AREA FOR IDENTIFICATION. With regard to any business in the City, applicable and with respect to the signs listed herein, no more than one -third (1/3) of the allowable sign area of each such sign(s) may contain a non English Roman alphabet translation of the business identification; the remaining sign area identification shall be set forth in the Roman alphabet, English language and include Arabic numerals. The sign(s) must be clearly readable from a distance of one hundred feet (100'): A. Free - standing signs; B. Wall signs (mounted); C. Wall signs (painted); D. Mounted letter signs; E. Projecting signs; F. Marquee signs; G. Window signs.. H. Temporary Banners." "9262.4.14. ALLOWABLE AREA FOR IDENTIFICATION. With regard to any business in the City, applicable and with respect to the signs listed herein, no more than one -third (1/3) of the allowable sign area of each such sign(s) may contain a non - English Roman alphabet translation of the business identification; the remaining sign area identification shall be set forth in the Roman alphabet, English language and include Arabic numerals. The sign(s) must be clearly readable from a distance of one hundred feet (100'): A. Free - standing signs; B. Wall signs (mounted); C. Wall signs (painted); D. Mounted letter signs; E. Projecting signs; F. Marquee signs; G. Window signs.. -; H. Temporary Banners." "9266.2.8.7. ALLOWABLE AREA FOR IDENTIFICATION. With regard to any business in the City, applicable and with respect to the signs listed herein, no more than one -third (1/3) of the allowable sign area of each such sign(s) may contain a non English Roman alphabet translation of the business identification; the remaining sign area identification shall be set forth in the Roman alphabet, English language and include Arabic numerals. The sign(s) must be clearly readable from a distance of one hundred feet (100'): A. Free - standing signs; B. Wall signs (mounted); C. Wall signs (painted); D. Mounted letter signs; E. Projecting signs; F. Marquee signs; G. Window signs. -; H. Temporary Banners." SECTION 4. This Ordinance shall become effective on the thirty first (31st) day following its adoption. 2 SECTION 5. The City Clerk shall certify to the adoption of this Ordinance and shall cause a copy of the same to be published in the official newspaper of said City within fifteen (15) days after its adoption. Passed, approved and adopted this day of , 2011. Mayor of the City of Arcadia ATTEST: City Clerk APPROVED AS TO FORM: g‘CCFt, Stephen P. Deitsch City Attorney 3 ti 4 O P R ' � • g d r .:k • 1 / Au�u.[ S. 1903 ��? C,� inky of STAFF REPORT Development Services Department DATE: March 15, 2011 TO: Mayor and City Council FROM: Jason Kruckeberg, Assistant City Manager /Development Services DirectotzZ By: Jim Kasama, Community Development Administrator Prepared By: Thomas Li, Associate Planner -11V SUBJECT: CONSIDERATION OF TEXT AMENDMENT NO. TA 11 -02 FOR AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF ARCADIA, CALIFORNIA, AMENDING ARTICLE IX, CHAPTER 2, PART 6 OF THE ARCADIA MUNICIPAL CODE PERTAINING TO TEMPORARY BANNERS Recommendation: Introduce Ordinance No. 2283 SUMMARY The Development Services Department is proposing to amend the City's temporary banner regulations to facilitate enforcement. This text amendment will reduce the time allowed for illegal signs to be brought into compliance and will apply the allowable area for identification regulations to temporary banners to be consistent with other types of signs. The Development Services Department is recommending approval of the proposed text amendments and introduction of the attached Ordinance No. 2283. BACKGROUND The City Council held two study sessions, on September 21, 2010 and January 18, 2011, to discuss the regulations and enforcement procedures for temporary banners. At the first study session on September 21, 2010, the City Council established four preliminary recommendations and directed staff to seek comments from the Chamber of Commerce regarding these proposed changes. The four (4) preliminary recommen- dations were as follows: 1) Limiting temporary banners to a maximum of fifteen (15) days at a time, instead of the current thirty (30) days; 2) Providing an initial five- (5 -) day warning and compliance notice to be followed by the issuance of a citation, versus the current 30 -day compliance period; 3) Applying the one -third (1/3) non -Roman lettering limit to temporary banners, which already applies to permanent signs; and 4) Placing the "permit label" on the front of the banner instead of on the back with the expiration date printed clearly and as largely as possible. The fourth item has already been implemented by staff. After receiving the attached comments from the Chamber of Commerce, the City Council held a second study session on January 18, 2011 to discuss the proposed changes in Tight of the comments received. As a result, the City Council directed staff to initiate a text amendment to reduce the compliance time from thirty (30) days to five (5) days, and to apply the one -third (1/3) non -Roman alphabet limitation to temporary banners. DISCUSSION The City Council, after considering the current temporary banner regulations in two study sessions, and in consultation with the Chamber of Commerce, directed staff to revise the temporary banner regulations to reduce the time allowed for illegal signs to be brought into compliance from thirty (30) days to five (5) days and to extend the one - third (1/3) limit of the allowable area for non -Roman alphabet use to temporary banners to be consistent with the limits on other types of signs. Under Arcadia Municipal Code Section 9262.4.2, an illegal sign is a "Nuisance" and there is presently a thirty (30) day compliance period. But under Code Section 9262.4.13 of the temporary banner regulations, which states that "Notwithstanding any section of the Arcadia Municipal Code, the owner or person in possession of a banner in violation of this Title shall remove the same upon order of the Development Services Director or designee." While it seems that Section 9262.4.13 overrides Section 9262.4.2, having two very different time limits for compliance has been problematic. To help clarify that the time limitation set forth under "Nuisance" does not apply to temporary banners, the phrase, "unless otherwise provided in this Chapter," is proposed to be added to the "Nuisance" section, and the 30 -day period is to be reduced to five (5) days to discourage any continued display of any non - compliant sign. Another update proposed is to replace "Building Official" with "Development Services Director," which reflects the change in the structure of the City departments since the adoption of the current Code section. Section 9262.4.2 should be amended to read as follows. The new language is in italics, and strikeouts indicate the text to be removed: NUISANCE. A sign which is not in compliance with these regulations is a nuisance. The owner or person in possession of the sign shall be notified of the details of the noncompliance by the Building Official Development Services Director or designee. Unless otherwise provided in this Chapter, the sign shall be made to comply with these regulations within thirty (30) five (5) days from such notice or the sign shall be removed by the owner and person in possession of the sign. Currently, temporary banners are allowed to be entirely in non -Roman alphabets. The purpose of limiting the use of non -Roman alphabets on signs is that it may cause delays Ord. 2283 — TA 11 -02 Temporary Banner Regulations March 15, 2011 — Page 2 of 4 in reporting and responding to emergencies and limits staffs ability to verify that the sign is advertising a lawful activity. Temporary banners are often used prior to the installation of a permanent sign; such as during construction, a change in occupancy, or a change of business name. In case of an emergency, it is critical that the location be readily identifiable by any citizen reporting an incident and by the responding emergency services personnel. And while temporary banners are only permitted to advertise specific events (e.g., special sales or promotions, grand openings, changes in ownership, etc.), they are often the only identifying feature at a location, and if the temporary banner is entirely in a language that uses non -Roman characters, the location may not be readily identifiable. The current sign regulations specify limitations on non - English identification. However, in practice, staff applies this Code section to be non -Roman alphabets. Even when the signs are not in English (e.g., Paco's, Din Tai Fung, etc.), as long as they are using the Roman alphabet, the signs are identifiable. Therefore, staff is recommending an update to change the wording from "non- English" to "non -Roman alphabet." To include temporary banners under the allowable area for identification regulations in the commercial and industrial zones, Sections 9261.4.5, 9262.4.14, 9266.2.8.7 need to be amended to read as follows, with the new language in italics, and strikeouts on the text to be removed: ALLOWABLE AREA FOR IDENTIFICATION. With regard to any business in the City, applicable and with respect to the signs listed herein, no more than one -third (1/3) of the allowable sign area of each such sign(s) may contain a non- €nglich Roman alphabet translation of the business identification; the remaining sign area identification shall be set forth in the Roman alphabet, English language and include Arabic numerals. The sign(s) must be clearly readable from a distance of one hundred feet (100'): A. Free - standing signs; B. Wall signs (mounted); C. Wall signs (painted); D. Mounted letter signs; E. Projecting signs; F. Marquee signs; G. Window signs.. -; H. Temporary Banners. These text amendments, if adopted, will improve staffs ability to enforce the temporary banner regulations. Ord. 2283 — TA 11 -02 Temporary Banner Regulations March 15, 2011 — Page 3 of 4 PLANNING COMMISSION ACTION At its regular meeting on February 22, 2011, the Planning Commission considered Text Amendment No. TA 11 -02, and voted 5 -0 to recommend approval of the proposed amendments. An excerpt of the Planning Commission Meeting Minutes is attached. ENVIRONMENTAL ANALYSIS The proposed text amendments are exempt from the requirements of the California Environmental Quality Act (CEQA). There is no possibility that the text amendments will have a significant effect on the environment under Section 15305 of the CEQA Guidelines as minor alterations in land use limitations. A Preliminary Exemption Assessment is attached. FISCAL IMPACT The proposed text amendments and ordinance will have no direct fiscal impact. RECOMMENDATION The Development Services Department recommends acceptance of the CEQA exemption determination and approval of Text Amendment No. TA 11 -02 by introduction of Ordinance No. 2283: AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF ARCADIA, CALIFORNIA, AMENDING ARTICLE IX, CHAPTER 2, PART 6 OF THE ARCADIA MUNICIPAL CODE PERTAINING TO TEMPORARY BANNERS Approved By: Donald P •- nman, City Mn ger Attachments: Ordinance No. 2283 Chamber of Commerce Comments Planning Commission Meeting Minutes Excerpt Preliminary Exemption Assessment Ord. 2283 — TA 11 -02 Temporary Banner Regulations March 15, 2011 — Page 4 of 4 E Received 1umi1mm1ll ohim1mmLld -. NOV I Y. 1.Lf1 ARCAD IA email: arcadiac @pacbell.net CHAMBER OF COMMERCE nANlPlneAf } g amber.com 388 West Huntington Drive, Arcadia, Calif inf'ngli e��c menttfvlsio►i November 15,201(Tel: (626) 447 -2159 Fax: (626) 445 -0273 City of Arcadia Economic Development Manager, Jerry Schwartz RE: Temporary Banners Letter dated Oct 19, 2010 Dear Jerry, Enclosed is the chamber report from the survey on temporary banners. Unfortunately, the Asian business community did not respond. I will submit the report now, but today I will also send out a chamber email blast to the businesses I know for sure are Asian owned or managed. If there is any response, you will receive it as an addendum before November 20. My personal opinion is that as a former restaurant owner in Arcadia for nearly 30 years, 15 days is too short. Banners cost money and 15 days just is not long enough. However, 30 days to correct a non- compliant temporary banner is too long, and I agree with the 5 day compliance limit, with the issuance of a citation if the deadline is not met — and the city must be firm on the deadline. It also seems to be a consensus of opinion that 30 days per calendar year limit is not long enough, with 90 and 120 days mentioned as more reasonable. Probably there should be a specific span of time between hanging of temporary banners. (Not closer together than 60 days between hanging banners.) There needs to be a clause that if the banner becomes torn, defaced or tangled, it must come down immediately. Applying the 2/3:1/3 Roman alphabet ratio requirement to temporary banners is critical and must be part of the proposal. Please read the letter from Joanne Schwartzer regarding foreign language translation, too. Especially in these very hard economic times, in order to move Arcadia towards being more business friendly, rather than take away some of the advertising possibilities from our mostly small merchants, we need to give them more opportunities to advertise. If the city tightens up the compliance rules, and opens the window of opportunity to advertise (90 days for example), we will win PR kudos. Questions: How much does the city charge a business to hang a temporary banner? Are there any restrictions as to banner size, color, or where the banner is hung? What about the sidewalk signs — are they restricted the same as permanent signs or in the same vein as temporary banners? The "approval sticker" on the front of the banner is a terrific idea and should meet with no resistance. Updating the temporary banner regulations is important to the aesthetics of the business districts and for the viability of our city merchants. Thank you for including the chamber in your quest. See you at City Council, 1 r")L Costanza, Executive Director Arcadia Chamber of Commerce 4 From: Art Rosales (Art.Rosales@hilton.com) To: arcadiac @pacbell.net; Date: Thu, October 21, 2010 9:37:38 AM Cc: Subject: RE: Letter on temporary banners Hi Beth, Hope all is well. The proposals of Jerry make sense. We agree to them. Regards, Arthur I. Rosales Director of Sales & Marketing Embassy Suites Hotel - Arcadia ®E -mail: arthur.rosales @hilton.com '"Phone: (626) 445 -8525 X121 ,Fax: (626) 445 -8748 Group Accommodations Made Easy. To Book e- Events Visit www.embassysuites.com/oroups • Visit Embassy Suites Arcadia - Pasadena Area(eBrochure): http: / /salles.hiltonmeetings. cam / searchEnqine /SearchRedirect.do ?redirectid =1253 Print Page 1 of 2 From: Nick Zigic (Nick@MyRealEstateHQ.com) To: arcadiac @pacbell.net; Date: Wed, October 20, 2010 9:44:19 PM Cc: Subject: Re: Fw: Letter on temporary banners Hi Beth, I believe all suggestions are very reasonable, with one exception: With difficult times for retailers, and with Arcadia being a business friendly city, I would work on enforcing the codes regarding the appearance, design /layout /fonts, and permit terms of the banners, AND would support limiting them to 15 days at a time, BUT would actually extend the permitted TOTAL time per year the banners could be used, to 90 -120 days. This would help both the small business owners and the city. One note: Paragraph 2: if a temporary banner is limited to a max of 30 days at a time by current regulations (paragraph 1), how come the time to make it complaint is 30 days ?! ... something wrong there! Thanks. Sincerely, Nick Zigic, CIPS, TRC, REW, BS -CEng Broker, REALTOR® AMERICAN BUSINESS & REAL ESTATE CENTER Real Estate & Business Opportunity Consulting and Sales Phone 626.221.3994 Fax 626,529.0902 PERSONAL PROFILE BUSINESS WEBSITE BLOC _r PLEASE NOTE: Prominence Capital Advisors LLC (dba American Business & Real Estate Center) is a California limited liability company which receives 1'rrnt .rage 1 o.r 1 From: SMITTYwrk @aol.com (SMITTYwrk @aol.com) To: arcadiac @pacbell.net; Date: Tue, November 9, 2010 9:55:37 PM Cc: Subject: Arcadia Banners Beth - Here are a few points to make regarding banners: 1. Generally short term, 1 -3 months 2. Advertises a 'special' or event. 3. Limited copy, meant to be read by drive -by traffic. Standard 3' X 10' banner shouldn't have more than 5 -6 words. The more copy, the smaller the letters. This is usually the biggest problem. Example: A nail salon with 12 -15 services with prices. 4. Poor installation. Banner should be taut. 5. Poor layouts. Too many logos /pictures. 6. In this economy especially, banners are a very cost effective form of advertising. They work! Please feel free to call me to discuss. Thank you, Smitty Smitty's Signworks 11450 Ramona Blvd El Monte, CA 91731 626 -442 -2164 vvvnv.smittyssignworks.com Page 1 of 2 ?rint From: Stacy Arena (sarena @foothillcu.org) arcadiac @pacbell.net; Date: Wed, October 20, 2010 2:51:30 PM Cc: Subject: RE: Letter on temporary banners Beth, We do not have a sign up all the time, however we like the 30 days at one time. Changing it to 15 days, for the credit union would be too short. I would like to see them change the 60 days total to 90 days. That would give us 3 times a year when we can post a promotional flyer for a max of 30 days. I agree that the sticker should be placed on the front so everyone can see. In regards to the look of the banners, I agree that it should be reviewed by the city for approval. We use other graphics besides letter, so I would want to be able to keep graphics on the banner as well. Not just letters. Thanks Stacy Arena Marketing Director Foothill Federal Credit Union 626- 445 -0950 ext. 6227 nttp: / /us.mg204.mail. yahoo .com /dc /launch ?.partner= sbc &.gx =1 &.rand =16f4ugddkh9bc 11/15/2010 rage 1 of From: mikki porretta (mikki.porretta @dilbeck.com) To: arcadiac @pacbell.net; Date: Sat, October 23, 2010 3:43:26 PM Cc: Subject: Re: Fw: Letter on temporary banners How much does the city make each time a banner is hung? I really have my doubts that 15 days max is enough exposure prior to an event. Original Message From: Beth Costanza <arcadiac@pacbell.net> To: Tamara Kato <tamarakato@comfortkeepers.com >, carol kennedy <carolk(&,,baldwinrealty.com >, Robert Kenz <robertkenz @verizon.net >, David Lee <david.arcadia(a,gmail.com >, Jason Lee <iason@leelawla.com >, mattdennys@,sbcglobal.net, Denise Mitchell <denisemitchell @gmail.com >, Marty Wood <mwood@,gmnr- search.com> , john wuo <iwuo218 >, paul yeh <paul.yeh@sce.com >, Peter Young <info@peteryoungdds.com >, Irene Zachario <irene @scep.com >, Nick Zigic <Nick(a MyRealEstateHO.com >, Kevin Zimmerman <kevin _,arroyoplumbing.com> Cc: susan motander <motander(cr�yahoo.com >, nettlecreek < nettlecreekinteriors @earthlink.net >, Cindy Norman <cindy(a�thephysicaledge.com >, henry nunez <henry@hnrealestate.com >, Andrea Olivas <aolivas(a,beaconmedianews.com >, luis plascencia < 1plascencia @doubletreemonrovia.com >, Claudia Ponce De Leon < caudia .poncedeleon @wellsfargo.com >, Mikki Porretta <mikki.porretta @dilbeck.com >, psiberell @santaanita.com, Alice Wang <alice168wang @yahoo.com >, denise weaver <denise @weaverinsurance.com> Print Page 1 of 2 From: Tamara Kato (tamarakato @comfortkeepers.com) To: arcadiac @pacbell.net; Date: Wed, October 20, 2010 5:35:20 PM Cc: Subject: RE: Letter on temporary banners -li Beth, thank you for asking our opinion. I am uncertain what were the issues prompting this letter, but I think the current : emporary signage rules seem sufficient. I think the proposed revisions might actually restrict businesses unnecessarily and there may extenuating circumstances or good reasons for needing more time. Additionally, the ?xtra time and effort required to monitor, manage and correct signage violations with the newer more stringent imelines, could be used to better purpose. Especially during this time of economic downturn, it seems counter ntuitive to push for amendments that would probably take more resources and restrict businesses more. I can think of nany more topics to help businesses that I would place higher on priority than this initiative. What comes to mind first s continue to reduce the crime, resolve the Santa Anita issue and optimize the incoming train station impact on )usinesses. Maybe I'll have a different point of view if I knew what the issues were. 3est, amara i i i . t Comfort 4� I:t,ttt >krF: - amara Kato ; omfort Keepers, In - Home Care 15 E. Huntington Drive, Ste A, Arcadia, CA 91006 'hone: 626 254 - 0100 ce Cell: 626-375-6756 ' Fax: 888 VVeb: http: / /www.comfortkeepers.com /office -763 V? Email: tamarakato(c�comfortkeepers.com ritera.ctiive Ca reg vbrie... the' - eaa't c f w Cat o-rt Keeper www iv e r ac,tivecaw CV co-wt' onfidentiality Notice: This message i. nnnfiriential infandnri nnly fn, trip namcrl ©�;n;pnr�c a a „„ „.:„ ; „r .,-_.: V{ Print rage 1 01 From: Darren Stubbs (darren @stubbiespromos.com) To: arcadiac @pacbell.net; Date: Wed, October 20, 2010 3:17:45 PM Cc: Subject: RE: Letter on temporary banners Hi Beth, As we do not have a banner outside our business, we have wanted to put one out (which we would take down on a daily basis) and use it to display specials, etc. I am for the businesses being able to display a banner(within reason). In my case as other businesses, this is a economical way and great way to attract drive by traffic for businesses to advertise their products, services, etc which in return might turn into revenue for both the businesses and the city. As I understand that there needs to be guidelines.. This is just my input as a Arcadia Business Owner. sm$its " te. Promotional Items - Graphic Design - Custom Apparel Darren Stubbs Stubbies Promotions Owner /Sales Representative 909 S. First Avenue Arcadia, CA 91006 626.4462448 Office 626.446.0134 Fax darrenastubbiespromos.com www.stubbiespromos.com Want to always have my latest info? Want a signature like this? From: Beth Costanza [mailto:arcadiac @ pacbell.net] Sent: Wednesday, October 20, 2010 2:38 PM To: ed beranek; bernadette.soriano @marriott.com; elizabeth booth; Elizabeth Booth; Emjay Hut Dogs; Shelia jackson; anna kaplan Cc: George Brown; David Burke; Rudi California Thorobred Breeders Assn; Ruben Cardenas; Pearl Chen; paul cheng; Candace Chew; Lawrence M. Costa; lee daniels; darren; Delta Distributing; Jason Dopp; eo pharmacy; Amanda Farnsworth; george fasching; Lona E. Ferrari; David Finstrom; marvin fong; Steve Garrett; julie gentile; holly guerin; David Gutkind; brannon harlan Subject: Fw: Letter on temporary banners • Dear Arcadia Business Person, _ _ _ - Print Page 1 of 2 From: jeschwarzerl @juno.com (jeschwarzerl @juno.com) ro: arcadiac @pacbell.net; Date: Thu, October 21, 2010 8:43:26 PM Cc: subject: Re: Fw: Letter on temporary banners : agree with the changes in temporary banners that are proposed. However, I would like it to be taken further, for ?ermanent and regular signage - if there is foreign language signage, as a minimum, whatever is in the foreign language oust also be 100% translated into English or however you want to word it. What concerns me is what is being said in he foreign language, not what % is in the foreign language or character based lang»age. One of my friends who is rom Hong Kong noted that on one "spa" or "tanning salon," sign that the word "love" and hearts appeared. While we ;annot draw conclusions and we cannot control what is said in inuendo, it is helpful if we know what is the exact ranslation of the signage. • [oanne Schwarzer p ; 1 i4 �' MINUTES ARCADIA PLANNING COMMISSION '* Tuesday, February 22, 2011, 7:00 P.M. qv- Arcadia City Council Chambers Excerpt from Planning Commission Meeting minutes of February 22, 2011 TEXT AMENDMENT NO. TA 11 -02 Consideration of Text Amendment No. TA 11 -02 to amend Article IX, Chapter 2, Part 6 of the Arcadia Municipal Code pertaining to temporary banner regulations. Associate Planner, Tom Li presented the staff report. Commissioner Chiao asked if this text amendment was prepared in response to contractors leaving super graphics up for extended periods while they go through an appeal process. Mr. Li explained that this has not been an issue and that the intent was only to tighten up the regulations on temporary banners and reduce the compliance period from 30 days to five days. The public hearing was opened. Chairman Parrille asked if anyone would like to speak in favor of this project. There were none. Chairman Parrille asked if anyone wanted to speak in opposition to this project. There were none. MOTION: It was moved by Commissioner Beranek, seconded by Commissioner Baderian, to close the Public Hearing. Without objection the motion was approved. MOTION: It was moved by Commissioner Baderian, seconded by Commissioner Beranek to recommend approval of Text Amendment No. TA 11 -02 to the City Council. ROLL CALL: AYES: Commissioners Baderian, Baerg, Beranek, Hsu and Parrille NOES: None The Planning Commission's recommendation and comments will be forwarded to the City Council. F : • A gSaat ti d . CITY OF ARCADIA '0 240 W. HUNTINGTON DRIVE j ARCADIA, CA 91007 PRELIMINARY EXEMPTION ASSESSMENT (Certificate of Determination When Attached to Notice of Exemption) 1. Name or description of project: Text Amendment No. TA 11 -02 2. Project Location — Identify street Citywide address and cross streets or attach a map showing project site (preferably a USGS 15' or 7 1/2' topographical map identified by quadrangle name): 3. Entity or person undertaking A. City of Arcadia project: Development Services Department Contact: Thomas Li, Associate Planner B. Other (Private) (1) Name j (2) Address 4. Staff Determination: The Lead Agency's Staff, having undertaken and completed a preliminary review of this project in accordance with the Lead Agency's "Local Guidelines for Implementing the California Environmental Quality Act (CEQA)" has concluded that this project does not require further environmental assessment because: a. ❑ The proposed action does not constitute a project under CEQA. b. ❑ The project is a Ministerial Project. c. ❑ The project is an Emergency Project. d. ❑ The project constitutes a feasibility or planning study. e. ® The project is categorically exempt. Applicable Exemption Class: ; 05 f. ❑ The project is statutorily exempt. Applicable Exemption: g. ❑ The project is otherwise exempt on the following basis: h. ❑ The project involves another public agency which constitutes the Lead Agency. Name of Lead Agency: Date: February 1, 2011 Staff: Thomas Li, Associate Planner Preliminary Exemption Assessment\2010 FORM "A"